Take Take Take
Founded 2023 · 18 employees on LinkedIn · 3 known investors
Take Take Take is a chess platform that combines playing, learning, and social features in one place, aimed at intermediate "improving" players who fall between casual and serious levels. The company previously built a fan zone app and chess prediction games before launching its current platform in April 2026.
Also known as Take Take Take
Founders & leadership
Take Take Take was founded in 2023 by Mats.
Investors · 3
Company profile
researched Aug 2026Take Take Take operates a chess platform available as an iOS app, an Android app and on the web. The product combines online play across standard time controls with post-game analysis, gamified progression and social features. Its game review is positioned as an explanation written in plain language rather than engine notation, intended to help players understand what happened in a game and how to improve. Players collect medals and achievements tied to moments such as best moves, streaks and wins, and can post milestones and results to a feed, follow other players and interact with friends.
The platform also includes competition, clubs, player discovery, play requests and openings sections, alongside editorial content from creators and articles. The company frames its target user as the "improving" chess player between casual and serious levels, arguing that incumbent platforms are well suited to beginners and professionals but not to this middle segment. The company describes itself as a small team and lists open roles spanning finance, product, engineering, AI, growth and design.
Founding story
The company began in 2023 out of the founders' own experience as improving players, and spent about three years testing formats before settling on the current product. Mats André Kristiansen is CEO and co-founder; Magnus Carlsen, described as a 17-time world chess champion, is co-founder.
Business model
Consumer mobile and web application; users can sign up and start free, with downloads distributed through the Apple App Store and Google Play.
Traction
The website states that thousands of players have joined and cites app ratings of 4.4 and 5.0. An earlier fan zone app reached 200,000 downloads within a few months, and the company says it ran the top YouTube channel for the 2024 World Rapid & Blitz Championship.
Latest developments
The platform launched on April 6, 2026 and the company is hiring across seven roles including Chief Product Officer, Head of Finance, software and AI engineering, growth and design.
▸Full profile — market position, technology, go-to-market, history
Market position
Positions itself against dominant chess platforms it characterises as built a decade ago and oriented to beginners and professionals, targeting the intermediate improver segment instead. A venture profile classifies it in media and entertainment at seed stage with a mobile app model, listing Freestyle Chess among similar companies.
Combines play, learning and social features in a single product, with game feedback expressed in conversational language rather than engine terminology, and social sharing of games and milestones.
Technology
Automated game review that produces human-readable commentary on a player's games instead of raw engine output, plus achievement and medal systems and a social feed layer. The company lists an AI engineer role among open positions.
Go-to-market
Distribution through mobile app stores and the web, with free sign-up. The company has also built audience through chess media, including a YouTube channel covering professional chess events and a preceding fan zone app for following professional chess.
Intermediate or "improving" chess players positioned between casual and serious levels, who play regularly and want to get better; the CEO describes himself as an archetypal user at roughly 1500 ELO.
History
Started in 2023, the company tested fantasy chess formats and a match-result prediction game, then launched a fan zone app for following professional chess that reached 200,000 downloads. It also built a YouTube presence around professional events, claiming the leading channel for the 2024 World Rapid & Blitz Championship. In 2025 it began building the current combined play, learning and social platform, which launched on April 6, 2026.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsThe company launched its current platform combining play, learning and social features, after starting to build it in 2025.
Skyfall Ventures reported investing in Take Take Take, described as a chess spectator platform co-founded by Magnus Carlsen, in a $5.5M seed round; SNÖ Ventures is also listed as a backer.
$5.5M source ↗
The company states its channel ranked ahead of Chess.com, FIDE and Chessbase India for coverage of the 2024 World Rapid & Blitz Championship.
Before the current platform, the company tested fantasy chess formats, a match-result prediction game, and a fan zone app for following professional chess.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Take Take Taketaketaketake.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Take Take Take do?
- Chess app combining online play, human-language game review and social feeds for improving players.
- Who founded Take Take Take?
- Take Take Take was founded by Mats in 2023.
- Who are Take Take Take's investors?
- Take Take Take's investors include Coatue Management, Skyfall Ventures, SNÖ Ventures.