TAIAN
Tokyo, JP · 4 known investors
Find your way into TAIAN
TAIAN, Inc. is a Tokyo-based company operating in the wedding/bridal industry as a registered travel agency, and is a member of Japan's Impact Startup Association. It participates in numerous regional wedding associations across Japan.
Also known as TAIAN Inc · TAIAN, Inc. · 株式会社TAIAN
Founders & leadership
Investors · 4
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BAug 2026Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026TAIAN, Inc. (株式会社TAIAN) is a Tokyo-based software company serving what it calls the "celebration" (祝祭) market — weddings, banquets, events, parties, restaurants, hotels, travel and gifts — which it sizes at roughly JPY 20 trillion. The company starts from the bridal market and builds technology products for venue operators and consumers, with AI features layered across its portfolio. It is registered as a travel agency (Tokyo Governor registered travel business No. 2-8990) and holds paid-in capital of JPY 90,000,000.
Its product line comprises four main offerings. Oiwaii is an all-in-one wedding and banquet AI SaaS covering marketing, new-customer sales, customer data management, planning meetings, day-of execution and post-event follow-up, with visualization and automation of visit rates and execution tasks; it operates on a BtoBtoC model serving both planners and couples. Canjii is an AI venue-matching and banquet-organizer agency service in which users enter budget, headcount and location and the agent handles venue proposals, planning, run-of-show management and reporting. Concept Marry is a web invitation and seating-chart service with guest RSVP management, online cash gifts (goshugi) and smart check-in, and it links automatically with venues that use Oiwaii. A fourth, global marketplace line provides inbound wedding support through a bilingual team, covering lead generation design and on-the-day operations, integrated with Oiwaii for unified management alongside domestic bookings.
The company is a member of several industry bodies, including the Impact Startup Association, the Japan Bridal Culture Promotion Association, the National Area Wedding Council, Mirai Wedding JAPAN, the TOKYO Wedding Forum, the Aichi Wedding Council, the Okinawa Resort Wedding Association, the Karuizawa Wedding Association, the Kobe Wedding Conference and the Kyushu Banquet Managers' Conference.
Founding story
The company was established on 23 June 2020. CEO Mariko Murata, a graduate of Kobe University's Faculty of Global Human Sciences, worked at Recruit Staffing in sales, new business planning, recruiting and marketing, then built the customer success team for an HR Tech SaaS business at Givery before founding TAIAN in June 2020. CTO Issei Yodogawa, a University of Tokyo engineering graduate with development experience at Mercari and startup studios and later an AI engineer at SoftBank working on logistics DX, co-founded the company in 2020.
Business model
TAIAN sells software and services to bridal and banquet operators (B2B), with products that also reach end consumers through those venues (BtoBtoC). Oiwaii is a SaaS system for wedding venues and banquet businesses; Canjii operates as an AI-assisted venue matching and event-organizing agency service; Concept Marry is a consumer-facing web invitation and seating-chart tool that integrates with venues running Oiwaii; and the global/inbound line provides marketing and operational support services to venues serving overseas couples.
Software and IT services for the bridal and banquet industry, delivered as web-based and AI-powered management systems for venues, planners and event organizers, alongside agency-style venue matching and event execution support.
Traction
Oiwaii is deployed at 400 wedding venues and used by around 1,100 partner vendors, with the company citing roughly 800 transacting businesses nationwide for its all-in-one system. Canjii surpassed 700 partner venues as of end-June 2026. Concept Marry is used by approximately 600,000 people annually. At the Series A stage the company reported transactions with over 400 businesses nationwide, and its pre-Series A disclosure cited support for about 1,600 wedding receptions in roughly two years after release.
Latest developments
In July 2026 TAIAN announced an approximately JPY 700 million Series B round with participation from Globis Capital Partners, JFR MIRAI CREATORS Fund, Tokio Marine & Nichido Fire Insurance, POLA ORBIS HOLDINGS, Ignition Point Venture Partners, Genesia Ventures, NOBUNAGA Capital Village and Hokkaido Kyoso Partners; Genesia invested through its Genesia Venture Fund 3, its fourth investment in the company. Proceeds are earmarked for strengthening the organization, investing in the banquet platform business, extending services to complex facilities such as hotels and restaurants, advancing the inbound business, and building out the vertical data platform and AI agents. The company also received the audience award at IVS2026 LAUNCHPAD in July 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
TAIAN positions itself as a vertical software provider for Japan's wedding and banquet sector, expanding from bridal into the broader celebration market. Oiwaii is deployed at 400 wedding venues with transactions extending to partner vendors nationwide, Canjii's partner venue network exceeded 700 as of end-June 2026, and Concept Marry is used by roughly 600,000 people a year.
Integration across the full customer lifecycle in a single system — from venue tours and estimates through day-of execution and post-event follow-up — combined with automatic data linkage between the consumer invitation/seating product and the venue-side system, an AI agent layer built on aggregated celebration data, and a bilingual inbound operation that lets venues manage domestic and overseas couples in one place.
Technology
Cloud-based SaaS platforms with AI decision support and AI agents. Oiwaii aggregates "celebration" data across the customer lifecycle and uses AI to support venue operations and decision-making; Canjii uses an AI agent that takes budget, headcount and location inputs to propose venues and manage event planning and reporting. The company states it is building a vertical data platform specialized in celebrations to power specialized AI agents across the event hospitality ecosystem.
Go-to-market
Direct sales to wedding venues and banquet operators for its SaaS, complemented by consumer-facing services that pull venues into the platform, a bilingual team for inbound international demand, industry-association membership and trade-show presence (Bridal Industry Fair 2026), and startup pitch visibility (IVS2026 LAUNCHPAD).
Wedding venues, banquet and bridal businesses, hotels and restaurants and other complex facilities, wedding planners and event/banquet organizers in Japan, plus engaged couples and their guests as end users, and overseas couples holding events in Japan.
Geography
Headquartered in Shinjuku, Tokyo (1-34-16 Shinjuku, Shimizu Building 3F). Operations are nationwide across Japan, with membership in regional wedding associations covering Aichi, Okinawa, Karuizawa, Kobe and Kyushu, and an inbound business serving overseas couples holding events in Japan; the company states an intention to expand globally.
History
TAIAN was founded in June 2020 and raised seed funding from Genesia Ventures roughly four years before its Series B. Genki Yonekura joined as Director and COO in 2022 after eight years at Recruit Staffing. Shin Osawa, previously an executive or director at startups including atta, BAKE and favy, joined in 2025 to build the corporate function. The company refreshed its corporate identity in February 2026, exhibited at Bridal Industry Fair 2026 in May 2026, announced an approximately JPY 700 million Series B on 31 July 2026, and won the audience award at the IVS2026 LAUNCHPAD pitch event in July 2026. Its board includes outside directors Mayu Kudo (Globis Capital Partners) and Sotaro Karasawa, and outside auditor Tatsuhiro Takamoto.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsGenesia Ventures made an additional investment in TAIAN through Genesia Venture Fund 3 as part of the Series B financing, its fourth investment in the company since seed-stage backing four years earlier.
TAIAN announced it raised approximately JPY 700 million in a Series B round with investors including Globis Capital Partners, JFR MIRAI CREATORS Fund, Tokio Marine & Nichido Fire Insurance, POLA ORBIS HOLDINGS, Ignition Point Venture Partners, Genesia Ventures, NOBUNAGA Capital Village and Hokkaido Kyoso Partners. Funds are for organizational strengthening, the banquet platform business, complex facilities such as hotels and restaurants, inbound business, and the vertical data platform and AI agents.
TAIAN received the audience award at IVS2026 LAUNCHPAD, one of Japan's largest pitch events.
TAIAN launched dedicated inbound wedding support operations with a bilingual team to serve overseas couples holding weddings in Japan, integrated with the Oiwaii system.
Shin Osawa, formerly an executive officer, director or auditor at startups including atta, BAKE and favy, joined TAIAN in 2025 to establish the corporate division.
Genki Yonekura, previously at Recruit Staffing where he became its youngest-ever manager, joined TAIAN as Director and COO in 2022, overseeing existing businesses.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- TAIANtaian-inc.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does TAIAN do?
- TAIAN builds AI-based SaaS for Japan's wedding and banquet industry, including the all-in-one venue system Oiwaii.
- Who founded TAIAN?
- TAIAN was founded by Mariko Murata.
- Who are TAIAN's investors?
- TAIAN's investors include Canal Ventures, Globis Capital Partners, Shizuoka Capital, Genesia Ventures.
- Where is TAIAN headquartered?
- TAIAN is headquartered in Tokyo, JP.