Sync Floor
Seattle, US · Founded 2017 · Washington corporation · 5 known investors
Find your way into Sync Floor
SyncFloor is a Seattle-based B2B marketplace for licensing commercial music for ads, film, TV, games and podcasts.
Also known as SongsForPodcasters · Sync Floor, Inc. · SyncFloor
Founders & leadership
Sync Floor was founded in 2017 by Cestjon McFarland and Kirt Debique.
Investors · 5
Reported raises · per SEC filings
Form D private placements$725K disclosed across 1 of 2 rounds · 2018–2021
▶$725KraisedNov 2021 · 9 investors · Other TechnologyRule 506(b)
- Kirby WinfieldDirector
- Kirt DebiqueExecutive Officer, Director
- Cestjon McFarlandExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $725K
- First sale
- Nov 2021
- Incorporated
- Corporation, Washington, 2017
- Federal exemptions
- 06b
▶$525KofferedApr 2018 · Other TechnologyRule 506(b)
- Cestjon McFarlandExecutive Officer, Promoter
- Kirt DebiqueExecutive Officer, Director, Promoter
- Offering amount
- $525K
- Minimum investment
- $25K
- First sale
- Mar 2018
- Incorporated
- Corporation, Washington, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Sync Floor, Inc., operating as SyncFloor, is a Seattle, Washington business-to-business platform that provides licensed access to commercial music for use in advertisements, film, television, games, podcasts and other media. The platform is built around natural language music search, with a discovery engine intended to let creative professionals find and secure rights to independent music sourced from catalogs and labels internationally.
Alongside its core marketplace, the company operates SongsForPodcasters, a podcast-specific music licensing product aimed at consumers, small businesses and creative professionals, and has published SyncLove, an interview series on music in film. The company has also introduced a subscription licensing offering covering digital fitness content.
Founding story
SyncFloor was founded by Kirt Debique and Cestjon McFarland. Debique, who serves as CEO and CTO, spent 20 years at Microsoft as an engineer, architect, technology strategist and general manager working on mobile productivity, real-time communications, multimedia systems, distributed security and operating systems; he holds dozens of technology patents and founded the Seattle independent label Brick Lane Records. McFarland, General Counsel and Head of Business Affairs (also cited as COO), has practiced technology transactions law for over 20 years, beginning at Preston Gates & Ellis (now K&L Gates), where she was a founding member and later chair of the firm's technology and intellectual property practice group.
Business model
B2B licensing marketplace: SyncFloor aggregates independent music catalogs from labels and rights holders and sells licensed access to businesses and creators, including through a subscription offering aimed at digital fitness content and a separate podcast-focused licensing product, SongsForPodcasters.
Traction
Press coverage between 2021 and 2022 documents a sales leadership hire, the signing of a 100th licensing partner, a partnership with fitness and media company Physique 57, and the launch of a subscription product for digital fitness licensing.
Latest developments
In 2022 SyncFloor announced a partnership with global fitness and media company Physique 57 (April) and a subscription product simplifying music licensing for digital fitness (June). The company's press page also lists a July 2022 launch of groovemint, a platform for creating and distributing music NFTs, with initial drops in partnership with Immensum Music and InHouse Records.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned in commercial music sync licensing, aggregating independent catalogs; by February 2022 the company reported signing its 100th licensing partner, UK drum-and-bass label Hospital Records.
Technology
A music discovery engine built around natural language search, intended to let users describe the music they need and obtain licensing rights to matching independent tracks.
Go-to-market
Direct partnership deals with labels and rights holders to build catalog supply, partnerships with media and fitness brands, industry press and podcast interviews, conference participation, and a self-serve licensing product for podcasters.
Businesses and creative professionals needing music rights, including advertising, film, TV, game and podcast producers, plus fitness and media companies; independent labels and rights holders supply the catalog side.
Geography
Headquartered in Seattle, Washington, United States, with licensing partners and independent music catalogs from multiple countries, including the United Kingdom.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsA platform for creating and distributing music NFTs was announced via SyncFloor's press page, with first drops in partnership with Immensum Music and InHouse Records.
SyncFloor introduced a subscription offering intended to simplify music licensing for digital fitness content.
Press coverage reported a licensing partnership between SyncFloor and global fitness and media company Physique 57.
UK label Hospital Records was announced as the company's 100th licensing partner.
Trade press reported that SyncFloor hired Samu Rast to head its sales team and grow podcast reach.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 6
primary sources listed
- SyncFloor Company Profile Funding & Investors | YourStoryyourstory.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sync Floor do?
- SyncFloor is a Seattle-based B2B marketplace for licensing commercial music for ads, film, TV, games and podcasts.
- Who founded Sync Floor?
- Sync Floor was founded by Cestjon McFarland, Kirt Debique in 2017.
- Who are Sync Floor's investors?
- Sync Floor's investors include Ascend Venture Capital, Betaworks, Long Way Ventures, Ascend Venture Capital, Cascade Seed Fund.
- How much funding has Sync Floor raised?
- Sync Floor has disclosed $725K raised across 1 of its 2 known rounds.
- Where is Sync Floor headquartered?
- Sync Floor is headquartered in Seattle, US.