Syfe

Syfe is a Singapore-based digital wealth management platform providing robo-advisory managed portfolios, brokerage services and cash management solutions to individual investors. It operates under a Capital Markets Services Licence (CMS100837) issued by the Monetary Authority of Singapore through Syfe Pte. Ltd., and in Hong Kong through Syfe Hong Kong Limited, licensed by the Securities and Futures Commission (CE No. BRQ741) for Types 1, 4 and 9 regulated activities.

The product range covers Core portfolios (Equity100, Growth, Balanced, Defensive), specialised and thematic portfolios, income-oriented products such as Income+ and the REIT+ portfolio tracking the iEdge S-REIT 20 Index, custom portfolio building, Cash+ cash management, Supplementary Retirement Scheme (SRS) investing, private wealth and a business offering. Syfe Brokerage provides access to Singapore, US and Hong Kong markets, including NYSE, NASDAQ and LSE, with fractional shares, investments from as little as US$1 and zero-commission US equity trades. Managed portfolios carry no minimum investment and a single all-inclusive management fee covering portfolio management, rebalancing and account services, with no brokerage commissions or entry/exit fees. Client funds are held in segregated accounts with banks including HSBC and DBS.

Portfolios are built with products from established asset managers including BlackRock, Vanguard, State Street and PIMCO. Syfe's engineering and product teams are based in Gurugram, India, described by the company as its technology headquarters.

Founding story

Dhruv Arora founded Syfe with the stated mission of democratising investing and making institutional-level wealth management affordable and accessible; the company began operating from a 60 sq ft co-working space in 2019.

Business model

Syfe operates a direct-to-consumer digital wealth platform combining discretionary managed portfolios, self-directed brokerage and cash management in a single account, distributed through its website and mobile app and supported by in-house advisors.

Managed portfolios are charged a single all-inclusive annual management fee covering portfolio management, rebalancing and account services, with no brokerage commissions, entry fees or exit fees; US equity trades on the brokerage are offered commission-free.

Traction

Reached 100,000 investors in Singapore by Q1 2022, 250,000 users across Singapore, Hong Kong and Australia in October 2024, and 400,000+ users with over US$10 billion in client assets as reported on its website; the company reported profitability in its home market of Singapore in early 2024 and average client assets more than doubling since 2023.

Latest developments

In 2025 Syfe completed an all-equity US$53 million Series C2, taking its Series C to US$80 million and cumulative funding to US$132 million, with proceeds directed at scaling in Singapore, Hong Kong and Australia and expanding its Gurugram engineering and product teams. It acquired Australian digital investing platform Selfwealth for A$65 million in cash, opened a new Singapore headquarters attended by Minister of State for Trade & Industry Alvin Tan, and hired executives including former BlackRock managing director Sanjeev Malik and VP of marketing Dane Ricketts.