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Swoove
Techstars '23New York City, US · 1 known investors
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Swoove operates a logistics ecosystem that combines order management, driver management, and fleet management tools with real-time tracking, route automation, and analytics. It serves businesses in last-mile delivery, postal services, e-commerce, agri-transport, and oil and gas.
Also known as Swoove 360
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Swoove is a logistics technology company building an operating system for delivery businesses in emerging markets. Its platform lets delivery operators digitize and scale their operations, covering driver hiring and management, operational automation, and access to an ecosystem of logistics-focused financial services.
On the merchant side, Swoove exposes a delivery API and a "Swoove Business Panel" where businesses create an account, manage test and live API keys, configure callback URLs and monitor deliveries. A free WooCommerce plugin, Swoove 360, integrates the service into online stores: it adds Swoove as a shipping method at checkout, prices shipments dynamically from the shop location and destination using the Swoove Delivery API and Google Maps geocoding, creates delivery requests that are assigned to Swoove riders, and pushes real-time status updates (for example "Out for Delivery" and "Delivered") back into the store's order records. Deliveries can be same-day, next-day or scheduled, and completion is confirmed with a delivery code, secret code or signature; merchants can review delivery analytics in the Business Panel.
Founding story
The company was founded by Kwaku Tabiri, Kingsley Amponsah, Gloria Pascucci, Robert Quainoo and Kevin Blankson.
Business model
Swoove sells software and delivery services to businesses rather than to end consumers: operators use the platform to manage drivers and automate delivery operations, while merchants connect their stores to the Swoove Delivery API and have orders fulfilled by Swoove riders. The company also positions an ecosystem of logistics-focused financial services alongside the software. The Swoove 360 WooCommerce plugin itself is distributed free of charge.
Traction
Swoove operates live and test delivery environments for merchants and a rider network fulfilling orders in Ghana and Kenya; its WooCommerce plugin is publicly listed on WordPress.org and has reached version 2.3.2.
Latest developments
Continued development of the Swoove 360 WooCommerce plugin, including automatic delivery creation when an order is placed and set to processing status, and a fix for delivery customer details that were not being transmitted on some orders.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Swoove was selected among 12 startups in the second ARM Labs Lagos Techstars Accelerator cohort, which spanned fintech, healthtech, B2B SaaS, cleantech, logistics, e-commerce and big data across Ghana, Nigeria and East Africa.
Technology
A delivery platform exposed through a REST-style Swoove Delivery API that returns delivery cost estimates and real-time tracking updates from shipping addresses, order IDs and delivery notes. Google Maps APIs are used to geocode delivery addresses to latitude and longitude. A merchant-facing Business Panel handles API key issuance, callback URL configuration and delivery monitoring, and callbacks push status changes to connected stores automatically. Delivery confirmation uses delivery codes, secret codes and signature capture.
Go-to-market
Distribution through e-commerce channel integrations — notably a free, self-serve WooCommerce plugin on the WordPress plugin directory that merchants can install and configure with a Swoove API key — combined with direct sign-up to the Swoove Business Panel. The company also used the ARM Labs Lagos Techstars Accelerator and its February 2024 Demo Day for investor and ecosystem exposure.
Delivery businesses and logistics operators in emerging markets, plus e-commerce merchants running WooCommerce stores — including local retailers, grocery stores and restaurants that offer delivery.
Geography
The WooCommerce integration is designed specifically for businesses in Ghana and Kenya and supports local rather than international shipping. Swoove participated in the ARM Labs Lagos Techstars Accelerator in Lagos, Nigeria, whose cohort companies operate in Ghana, Nigeria and East Africa.
History
Swoove joined the ARM Labs Lagos Techstars Accelerator's 13-week program that started on 13 November 2023 and presented at the invite-only Demo Day held in Lagos on 20 February 2024, where the accelerator described the cohort as its 12 new investments. The company subsequently published the Swoove 360 WooCommerce plugin, which has iterated through releases adding automatic delivery creation for orders in processing status and fixes to customer detail handling.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 2
launches, deals, and filingsSwoove distributes a free WordPress/WooCommerce plugin, Swoove 360, that adds Swoove as a shipping method at checkout, calculates delivery cost from shop and destination locations via the Swoove Delivery API and Google Maps API, creates delivery requests in test or live environments, and syncs delivery statuses such as "Out for Delivery" and "Delivered" back into WooCommerce.
Swoove was one of 12 startups selected for the second ARM Labs Lagos Techstars Accelerator cohort, a 13-week program that began on 13 November 2023 and concluded with an invite-only Demo Day in Lagos, Nigeria on 20 February 2024. The cohort companies were described as investments of the accelerator and operate in Ghana, Nigeria and East Africa.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- ARM Labs Lagos Techstars Accelerator to showcase 12 Innovative Startups at Demo Daytechstars.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Swoove do?
- Swoove builds an operating system for delivery businesses in emerging markets to hire drivers, automate operations and scale.
- Who founded Swoove?
- Swoove was founded by Kevin Blankson.
- Who are Swoove's investors?
- Swoove's investors include Techstars.
- Where is Swoove headquartered?
- Swoove is headquartered in New York City, US.