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swivl
Techstars '20Denver, US · Founded 2018 · 16 employees on LinkedIn · 2 known investors
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Swivl provides an AI-powered bot that automates customer service inquiries and lead generation for businesses. The bot handles inbound customer questions via phone and email, resolving the majority of inquiries without human intervention.
Also known as Education Bot, Inc. · Swivl
Founders & leadership
swivl was founded in 2018 by Mason Levy.
Investors · 2
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026swivl, operating under the corporate name Education Bot, Inc., provides an automation platform built specifically for the self storage industry. The product combines a CRM, AI agents and a tenant self-service mobile app in a single system. A unified inbox captures every call, text, email and chat, with conversations summarized and scored, while AI suggests replies, routes messages and automates follow-ups. Reporting tools track team performance and tenant trends across facilities.
The platform packages several task-specific AI agents: a sales agent that captures leads and completes rentals, a billing agent for payment collection and reminders, a support agent for tenant service, and a review agent that solicits, manages and responds to reviews. Conversational bots answer common tenant questions such as unit sizing and inventory recommendations, gate access code retrieval, and bill payment, and can route a customer to a specific store and answer store-level questions on hours, features and amenities. Customers can browse and filter available inventory by size and features without leaving the chat. Outbound automation (marketed as FMS+) triggers messages by event or time, covering move-in welcome messages with access codes, move-out instructions, review solicitation with optional gating, collections reminders ahead of rent due dates and auctions, and periodic payment and contact information updates. When the AI cannot resolve an issue, conversations escalate to a human agent.
A companion tenant product, spot.is, gives each location a single landing page consolidating support links plus a unique QR code that operators can place on signage and around the property. The tenant mobile app covers the lifecycle from move-in to move-out with instant access codes, payments, referrals and reviews. A separate documentation site covers getting started, roles and permissions, chatbot setup, escalations, FMS integrations, SMS and automated sequences, reputation management, spot.is QR codes, analytics and app connections.
Business model
swivl sells a subscription-style software platform to self storage operators, deployed across their facility portfolios and integrated with the facility management systems those operators already run. The platform is positioned as a vendor-client relationship with onboarding, configuration and ongoing account support, and is marketed through demo requests and live product demos on the company website.
Software platform sold to self storage operators, with tiered capability including FMS integration and an extended "FMS+" outbound automation feature set.
Traction
The website reports more than 3,500 self storage locations served, over 500,000 automated industry conversations and more than 45,000 assisted reservations. Product metrics cited include over 80% of interactions automated, 17% service call deflection, a 14% increase in sales-related conversations and a 23% engagement rate from web traffic. Named customers include Storelocal Co-op, Guardian Self Storage, USA Storage Centers, StorQuest and StoreLine; Storelocal Co-op's COO states the bot resolves over 80% of inquiries without human intervention.
▸Full profile — market position, technology, go-to-market, geography
Market position
swivl positions itself as an automation and conversational AI platform for the self storage sector, citing adoption across more than 3,500 locations, over 500,000 automated conversations and more than 45,000 assisted reservations, with customer testimonials from self storage operators and cooperatives.
swivl is purpose-built for self storage rather than sold as a horizontal chatbot, combining CRM, AI agents and tenant self-service in one platform and connecting directly into self storage facility management systems to pull inventory, access codes and account status. Conversations carry across channels without the customer restarting, and unresolved queries escalate to human staff. The company positions the product as addressing fragmented industry tooling that otherwise loses insight into the online shopping experience.
Technology
The platform uses natural language models to power chatbots that share a common core intelligence across channels, so customers can switch channels mid-conversation. It integrates with facility management software including Storage Commander, Doorswap, Hummingbird, StorEdge and SSM to sync inventory, leads, account status and gate codes, and with Google Business Profile for reviews, listings and Google chat automation. Channels include web chat, SMS, phone, email and chat, with automated sequences and escalation to human agents.
Go-to-market
Prospects are directed to book a demo or try a live demo through the website. The company publishes a blog, podcast, webinars, case studies, an industry report, an abandoned cart guide and a glossary as content marketing, and participates in industry events such as the SSA Fall 2026 conference, where it contributed to an AI panel.
Self storage operators and owners, from single facilities to large portfolios and cooperatives, including their contact centers, store managers and marketing teams, as well as their tenants and prospective renters.
Geography
The company reports serving more than 3,500 self storage locations; customer references include US self storage operators such as Storelocal Co-op, Guardian Self Storage, USA Storage Centers, StorQuest and StoreLine.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with swivl for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 9
primary sources listed
- swivltryswivl.com · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does swivl do?
- swivl is an automation platform for self storage operators combining a CRM, AI agents and a tenant self-service app.
- Who founded swivl?
- swivl was founded by Mason Levy in 2018.
- Who are swivl's investors?
- swivl's investors include CreativeCo, Techstars.
- Where is swivl headquartered?
- swivl is headquartered in Denver, US.