Swivel
6 known investors
The page is an affiliate review and comparison guide for US sweepstakes casino platforms, ranking sites and explaining their coin models and prize redemption. It is not the site of a startup or operating company.
Also known as PilotDesk · Swivel, Inc.
Investors · 6
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$5.8M disclosed across 1 round · 2025
- $5.8MSeries AApr 2025 · 4 sources
Ardent Venture Partners (lead), Tribeca Venture Partners (lead), Aperiam Ventures, Motley Fool Ventures, Roster Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Swivel, formerly known as PilotDesk, is a New York-headquartered adtech company that builds a no-code AI workflow automation platform for advertising operations and account management. The platform applies artificial intelligence and machine learning to automate ad delivery tasks such as campaign setup, line item creation, trafficking, budget monitoring and yield management across multiple platforms.
The product is positioned around a rules-based engine that lets publishers set parameters and then automates repetitive, time-consuming steps of ad monetization. Swivel's stated aim is to help publishers manage a mix of direct, programmatic and private marketplace (PMP) deals more efficiently than manual workflows allow. Following its Series A, the company said it would invest in advanced AI orchestration, unified analytics, and expanded integrations with adtech systems including ad servers, demand-side platforms, supply-side platforms and order management systems.
Founding story
The company was founded by Joe Hirsch, Matt Dearborn and Rich Lin, and originally operated under the name PilotDesk.
Business model
Swivel provides a software platform to publishers and media sellers that automates ad operations and account management workflows.
Traction
Reported as a 16-person company at the time of its April 2025 Series A.
Latest developments
In April 2025 the company announced a $5.8 million Series A led by Tribeca Venture Partners and Ardent Venture Partners, rebranded from PilotDesk to Swivel, and said it would use the proceeds to expand its team and accelerate product development in AI orchestration, unified analytics and adtech integrations.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Swivel operates in the adtech, workflow automation and revenue operations software category, targeting publisher-side ad monetization workflows.
Technology
A no-code automation platform combining a rules-based engine with artificial intelligence and machine learning to handle campaign setup, line item creation, ad trafficking, budget monitoring and yield management, with integrations into ad servers, DSPs, SSPs and OMS platforms.
Go-to-market
The company sells to publishers as an automation layer over their existing adtech stack, connecting to ad servers, DSPs, SSPs and order management systems.
Digital publishers and media companies running ad operations across direct, programmatic and PMP deal types, including their ad ops and account management teams.
Geography
Headquartered in New York, New York.
History
The business operated as PilotDesk before rebranding to Swivel in connection with its $5.8 million Series A announced in April 2025, which was led by Tribeca Venture Partners and Ardent Venture Partners.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlap
Companies competing with Swivel for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsThe company raised $5.8 million in Series A funding led by Tribeca Venture Partners and Ardent Venture Partners, with participation from Motley Fool Ventures, Roster Capital and Aperiam Ventures, to grow its team and accelerate product development in AI orchestration, unified analytics and adtech integrations.
$5.8M source ↗
In connection with the Series A announcement, the company rebranded from PilotDesk to Swivel.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Swivelswivel.work · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Swivel do?
- Swivel is a New York adtech company offering a no-code AI automation platform for publisher ad operations.
- Who are Swivel's investors?
- Swivel's investors include Next Coast Ventures, Ardent Venture, Breyer Capital, JLL Spark, Tribeca Venture Partners.
- How much funding has Swivel raised?
- Swivel has disclosed $5.8M raised across 1 round.