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SurPlusMap
Techstars '22Oslo, NO · Founded 2020 · 7 employees on LinkedIn · 1 known investors
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SurplusMap provides real-time benchmarking and market intelligence data for EV charging operators across Europe. The platform tracks 500,000+ chargers to help operators decide where to build new sites, upgrade existing infrastructure, and compete on performance metrics.
Also known as SurplusMap · SurPlusMap
Founders & leadership
SurPlusMap was founded in 2020 by Reinier van Gageldonk.
Investors · 1
How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026SurplusMap is a Norwegian software company that supplies geospatial market intelligence for electric vehicle charging infrastructure. Its platform integrates data from across European charging networks into a map-based interface and covers three decision points in the charging asset lifecycle: siting new locations ("build"), deciding where to add capacity or replace hardware ("upgrade"), and benchmarking network performance against competitors ("compete"). Reported product outputs include estimated annual kWh throughput per candidate location, local market saturation and hidden-demand signals, sessions per EVSE on an hourly basis, peak occupancy and spillover, charge duration relative to competitors, and portfolio-level scoring with benchmarking at EVSE-ID level.
The company positions the data as real-world observed charging behaviour rather than modelled estimates alone, stating coverage of more than 500,000 chargers across 14 European markets, a daily refresh cycle for every charger, and 97% accuracy described as independently validated. It also publishes a monthly email of anonymised European EV charging findings. The company describes itself as an impact startup working on the energy transition, applying machine learning and geospatial analytics to the question of where charging capacity should be deployed.
Founding story
The company frames its origin around the question of where charging investment should be concentrated to support the energy transition, building on Norway's leadership in EV infrastructure adoption.
Business model
B2B software and data subscription, sold directly to organisations that own or operate charging assets. The website markets access as inclusive of all covered markets rather than per-market, and the sales entry point is a booked demo.
Software/data product sold to business customers; specific pricing or contract structure is not stated in the available sources.
Traction
Reported coverage of over 500,000 chargers across 14 European markets with daily refresh. Named collaborations include Google and Bentley Systems. The company was hiring for four roles in engineering and growth as of the latest career-site snapshot.
Latest developments
The current product presentation centres on lifecycle benchmarking for charging operators, with 500,000+ chargers tracked across 14 European markets and daily data refresh, alongside active recruitment for data engineering and full-stack GIS/AI roles in Oslo.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as an independent source of cross-operator charging visibility, framing the problem as competitors lacking the system-wide session visibility that a vertically integrated operator such as Tesla has. It emphasises drawing on Norway's early lead in EV infrastructure as a data and expertise advantage, and cites the EU target of 6,000 new charging points per week by 2030 against current deployment rates as the underlying market gap.
Cross-operator, EVSE-level observed session data — sessions, minutes and kWh — rather than operator-reported or purely modelled figures, packaged with forecasting of annual kWh throughput for prospective sites; all covered markets are included in the offering, and the company cites Norwegian market depth and partnerships with Google and Bentley Systems as further advantages.
Technology
Map-based software that integrates diverse geospatial and charging-network data sources, combined with machine learning models for site selection and utilisation prediction. The company describes AI, advanced algorithms and GIS as core to the product, and metrics are resolved down to individual EVSE IDs with daily updates. Its web stack is reported to include React, Wix, HubSpot, Sentry and Google Workspace.
Go-to-market
Direct, demo-led enterprise sales: prospects submit three locations they know well and the company runs the analysis ahead of a 30-minute call, offered without commitment and delivered whether or not the prospect buys. A monthly market-findings newsletter serves as a top-of-funnel channel. Partnerships with larger technology and infrastructure firms are also cited as a route to market.
Energy companies, local utilities, charge point operators, retailers with charging sites, fleet operators, and governments. Customer quotes on the website are attributed to a retail charging operator in the Nordics and a chief data officer at a Nordic CPO.
Geography
Headquartered in Oslo, Norway, with the team based at the StartupLab technology startup hub. Data coverage spans 14 European markets, with stated ambitions extending to the rest of the world; early customer references are Nordic.
History
Founding year is reported inconsistently across sources as 2020 and 2021. The company is based at StartupLab in Oslo and lists Simula Innovation, Techstars-Equinor and Bentley Systems among its investors. Its earlier public positioning emphasised a map interface for green infrastructure collaboration and EV charging deployment; the current site emphasises benchmarking and market intelligence across the build, upgrade and compete lifecycle.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 5
primary sources listed
- SurPlusMapsurplusmap.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SurPlusMap do?
- Oslo-based SurplusMap sells map-based market intelligence and benchmarking data for EV charging operators in Europe.
- Who founded SurPlusMap?
- SurPlusMap was founded by Reinier van Gageldonk in 2020.
- Who are SurPlusMap's investors?
- SurPlusMap's investors include Techstars.
- Where is SurPlusMap headquartered?
- SurPlusMap is headquartered in Oslo, NO.