Surala
Public Β· 1 known investors
Tokyo-listed Japanese edtech company providing the ICT learning materials "Surala" to schools, cram schools and households in Japan and abroad.
Also known as Surala Net Β· SuRaLa Net Co., Ltd. Β· ζ ͺεΌδΌη€Ύγγγγγγ
Investors Β· 1
Company profile
researched Aug 2026SuRaLa Net Co., Ltd. is a Japanese education technology company headquartered in Chiyoda-ku, Tokyo, that develops and supplies ICT learning materials under the "Surala" brand, principally for elementary, junior high and high school students. Its stated corporate philosophy is to bring transformation to education and empower children, and its mission is to apply technology to educational inequality arising from poverty, disability, low academic performance and school absenteeism, both in Japan and overseas.
The company operates three business segments: an e-learning business, a contracted development business and an original apps development business. In e-learning, it provides "Surala" and "Surala Drill" learning materials, proposes academic curricula built around them, and sells accompanying support and operational consulting services, alongside marketing and promotion services including website operation. Related products include "Surala Math" / "Surala Ninja!" for overseas markets and "Surala Nihongo" for Japanese-language learning.
SuRaLa Net's group includes Fantamstick, Ltd. (52.2% owned), a Tokyo-based developer of gamified educational applications and learning content for toddlers through elementary school students, which also undertakes contracted platform and service development for corporate clients. The company is incorporated with a business year running from January 1 to December 31, uses Grant Thornton Taiyo LLC for audit cooperation, and had share capital of 298,370,000 yen as of June 2023.
Founding story
The company traces its origins to an e-learning development project started in 2005, with a prototype built and sold to schools in 2007 before SuRaLa Net was incorporated on August 29, 2008. It is led by Founder and Chief Executive Officer Takahiko Yunokawa; Miki Kakiuchi, a developer of "Surala", serves as a director.
Business model
The company sells ICT learning materials and related curriculum, support and operational consulting services to cram schools, schools and home learners, complemented by contracted development work for corporate clients and original educational app development through its subsidiary Fantamstick. Overseas activity is delivered substantially through publicly funded projects with agencies such as JICA, METI/JETRO, MEXT and the Asian Development Bank.
Revenue is generated from e-learning services and related operational consulting, contracted development, original app development, and marketing/promotion services including website operation. Consolidated net sales were 2,147 million yen for FY2022, with a company forecast of 2,322 million yen for FY2023.
Traction
Reported 360,292 total active users in Japan as of December 2022 and 25,443 students reached overseas since 2015, with more than 800 school teachers and facilitators trained. In Japan, 58,000 students at 690 cram schools and 150 schools were reported as using "Surala". Fantamstick's learning apps have achieved 10 million downloads worldwide. Consolidated net sales reached 2,147 million yen in FY2022.
Latest developments
Recent activity announced by the company includes deployment of the AI learning material "Surala" across 50 locations of Tanaka Gakushukai's new "GYUN" brand as a third instructional model for cram schools; adoption of "Surala Drill" from June 2026 at Funahashi Junior High School in Funahashi Village, Toyama Prefecture, covering 91 students in grades 1-3; provision of "Surala" to a shared metaverse education support center involving five municipalities in cooperation with Seiki; a site visit and endorsement of "Surala Math" by Cambodia's Deputy Prime Minister at the JICLA school; and media coverage of "Surala Nihongo" on TOKYO FM.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
A listed Japanese edtech provider with reported use by 58,000 students across 690 cram schools and 150 schools in Japan, and localized deployments in Sri Lanka, Indonesia, India and the Philippines. It has been certified as a "J-Startup" company under the Japanese government's support program for global expansion of selected startups.
The company combines domestic commercial distribution of its ICT learning materials with a social-impact orientation, adopting an impact management approach and publishing impact management reports. Its overseas expansion is grounded in government- and multilateral-funded verification projects, and it holds recognitions including the 2017 Forbes Japan Social Contribution Award, the 2015 Japan Venture Business Award for social problem solution, and the 2012 Japan e-Learning of the Year Minister of Education Award.
Technology
The core product is an ICT/e-learning platform delivering adaptive digital learning materials, marketed as AI-based learning material "Surala" and the "Surala Drill" service, with localized mathematics versions ("Surala Math" / "Surala Ninja!") and a Japanese-language product ("Surala Nihongo"). Subsidiary Fantamstick applies gamification to learning apps for younger children.
Go-to-market
Domestically the company distributes through cram schools, schools and municipalities, including deployments with school operators and local governments; internationally it enters markets via government- and donor-funded demonstration and dissemination projects (JICA, METI/JETRO, MEXT EDU-Port Japan, Asian Development Bank) and partnerships such as an agreement with Indonesia University of Education signed in 2019.
Cram schools, primary and secondary schools, and home learners in Japan; overseas schools, tuition schools and home learners in countries including Sri Lanka, Indonesia, India, the Philippines, Egypt and Cambodia. Products span toddlers through high school students, with emphasis on students facing poverty, disability, low academic performance or school absenteeism.
Geography
Headquartered at PMO Uchikanda 7F, 1-14-10 Uchikanda, Chiyoda-ku, Tokyo 101-0047, Japan, with subsidiary Fantamstick in Roppongi, Minato-ku, Tokyo. Overseas programs and deployments span Sri Lanka, Indonesia, India, the Philippines, Egypt and Cambodia.
History
Development of the e-learning system began in 2005, and a prototype was built and sold to schools in 2007. Surala Net was founded on August 29, 2008, and became an independent company in 2010 when the balance of its stock was purchased. It began a JICA-funded e-learning project in Sri Lanka in 2014, was invited onto the Cabinet Office's Council for the Implementation of Education Rebuilding and started a JICA-funded Indonesia project in 2015, and entered the Philippines in 2017, the same year it listed on the Tokyo Stock Exchange Mothers market. In 2019 it signed a partnership with Indonesia University of Education and started a JICA-funded Egypt project; in 2020 it launched METI-funded projects in Indonesia and the Philippines; and in 2022 it launched an Asian Development Bank-funded project in Indonesia.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 17
launches, deals, and filingsThe AI learning material "Surala" was introduced at 50 classrooms of "GYUN", a new brand from cram school operator Tanaka Gakushukai, presented as a third instructional model for cram school management in an era of declining birth rates.
"Surala Drill" was introduced from June 2026 at Funahashi Junior High School, with 91 students in grades 1-3 beginning use.
The Deputy Prime Minister of Cambodia visited the adopting school JICLA and gave a favorable assessment of "Surala Math".
In cooperation with Seiki, the AI learning material "Surala" is provided to a jointly used metaverse education support center in which five local governments participate.
Project under the Ministry of Economy, Trade and Industry, Japan / JETRO to enhance children's academic achievement in mathematics and teachers' capacity building using EdTech in Cambodia.
SDGs Business Model Formulation Survey with the Private Sector for Strengthening of Children's Mathematical Ability by e-Learning in the Arab Republic of Egypt (2019-2022).
Listed on TSE Mothers in 2017; the company is currently listed on the Tokyo Stock Exchange Growth Market under securities code 3998.
Preparatory survey on BOP business to improve children's educational achievement by e-learning in Sri Lanka (2014-2016), conducted with Applied Management, Inc. and Kokusai Kogyo Co., Ltd.
The balance of stock was purchased and Surala Net became an independent company.
The company was incorporated on August 29, 2008, following an e-learning development project begun in 2005 and a prototype sold to schools in 2007.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Suralasurala.co.jp Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Surala do?
- Tokyo-listed Japanese edtech company providing the ICT learning materials "Surala" to schools, cram schools and households in Japan and abroad.
- Who are Surala's investors?
- Surala's investors include Globis Capital Partners.