SuperRare
also invests · investor profile7 known investors
SuperRare is a marketplace for buying, selling, and collecting digital artworks as NFTs, where artists release unique pieces and limited editions. It serves digital artists and collectors, with transactions denominated in cryptocurrency such as ETH.
Also known as SuperRare
Investors · 7
Company profile
researched Aug 2026SuperRare operates an online marketplace for digital art, where artists release single-edition (1/1) works, limited digital editions, and works pairing digital and physical components. The public site organizes activity around live auctions, recent sales, and rankings of top collectors and artists over rolling periods, alongside curated discovery sections and a newsletter that announces weekly drops. Listings include priced editions sold through mechanisms such as blind mints, and studio or artist-led projects presented on the marketplace.
Alongside the open marketplace, SuperRare runs a Private & Negotiated Sales desk that connects buyers and sellers of higher-value digital artworks and collectibles on a brokered basis. The desk publishes a set of available artworks open to inquiry and handles transactions off the standard listing flow.
Business model
SuperRare hosts a marketplace where artists list digital artworks as unique pieces and limited editions for sale to collectors, and separately intermediates private, negotiated transactions between buyers and sellers of higher-value digital works and collectibles.
Traction
Cumulative marketplace sales of more than $300 million since 2017, with ongoing auctions, editions and recorded recent sales displayed on the marketplace.
▸Full profile — market position, go-to-market
Market position
SuperRare states it has operated in the digital art market since 2017 and has facilitated more than $300 million in total marketplace sales to date.
The private sales desk positions itself on long-established artist and collector relationships, personalized advisory and negotiation support, detailed provenance and market information on artists and artworks, and the ability to contact owners of any artwork listed in the SuperRare marketplace to source opportunities in a market where many participants transact anonymously. Its advisory coverage extends beyond works minted on SuperRare to collectibles including CryptoPunks, Autoglyphs and Art Blocks series.
Go-to-market
Direct discovery through the marketplace site, with curated auction, edition and artist sections, ranked leaderboards of collectors and artists, a weekly drops newsletter, and an outbound private sales desk reached via inquiry forms. The company also cites its social media following and community as a channel for marketing and storytelling packages around individual works.
Digital artists releasing 1/1 works and editions; collectors buying digital and digital-plus-physical art; and buyers and sellers of high-value digital artworks and collectibles seeking brokered transactions.
Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 2
primary sources listed
- SuperRare Privatesuperrare.com · web
2 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SuperRare do?
- SuperRare is a digital and physical art marketplace offering 1/1 NFTs, editions and a private negotiated sales service.
- Who are SuperRare's investors?
- SuperRare's investors include 1confirmation, Collab+Currency, DeepTech Ventures, Justin “3LAU” Blau, Narcissus Ventures, Red Beard Ventures, Samsung Next.