SuperQuickQuestion

Market position

SuperQuickQuestion is an early-stage fan-engagement technology vendor in the sports and entertainment sector, operating with a two-person team while serving large brand and team customers. Its customer list includes Verizon and Pepsi on the brand side and Pacers Sports & Entertainment, the Indianapolis Colts, Juventus, and Monumental Sports' Washington Wizards, Mystics and Capitals on the team side, with the Monumental properties having renewed.

The company's stated points of difference are that interactions are live rather than pre-recorded, strictly one-on-one, and time-boxed to 60 seconds, which it argues makes them spontaneous while remaining logistically light for talent. It describes the 60-second video platform as patented. It also emphasizes safety and vetting of participants; the founder attributes the absence of misbehavior across more than 5,000 sessions to participants not being anonymous. A third-party customer, a Cleveland Browns sponsorship executive, is quoted describing the live one-on-one format as unique in sports.

Technology

A browser-based video platform requiring no app download, described by the company as patented. Components include a host control interface, a branded interactive fan lobby and queue, 60-second one-on-one live video calls, and automatically generated downloadable digital snapshots of the fan with the talent. AI is used alongside human screening to filter fan question submissions down to the selected participants. The company states that data and privacy are protected with industry-standard encryption.

Go-to-market

The company sells directly to sports teams, leagues, brands and talent management, offering demos through its website and marketing the product as a way to supercharge sponsorship sales packages. It is listed as a vendor in the ALSD (premium experience) supplier directory, with a named director of business development. Growth channels have included accelerator networks — the 2024 Techstars Sports program produced its Colts relationship — and conference networking, which produced the Verizon relationship that shifted the business toward brand sponsorship activations.

Professional sports teams and leagues, consumer brands and sponsors, talent management firms, and entertainment properties; end users are the fans who take part in the calls. The platform has also been used outside sports, including sessions letting children on the autism spectrum or with mental wellness struggles speak with Santa Claus.

Geography

The company is registered at an Astoria, New York address and the founder is based in New York City. Deployments span the United States, including NFL, NBA and WNBA teams, and extend internationally to European clubs, with events involving Italy's Juventus, France's AS Monaco and Wrexham AFC.

History

Founder Dave Benson spent more than 20 years in news, including at the BBC, CBS Radio and Bleacher Report, followed by a three-year stint at IBM, where the recurring phrase "super quick question" became the seed of the company name and concept. As of February 2026 he described himself as four years into the venture. The company was selected for the 2024 Techstars Sports Accelerator in Indianapolis, which produced its connection to the Indianapolis Colts; the Colts ran a pilot at the end of 2024 with injured rookie cornerback Julius Brents for season-ticket holders. Teams were the initial customer focus, but a chance meeting with Verizon's Katie Ward at a conference led to work with Nick Kelly, then Verizon's VP of partnerships, who identified the platform as a solution to the difficulty of executing contractual athlete appearances in sponsorship deals. Kelly, now CEO of Encore Sports & Entertainment, is an adviser to the company. The company reports the platform was also recognized as an ALSD Spotlight winner in 2023.