Supapass

SupaPass provides out-the-box software that lets content creators and small businesses launch a branded website and iOS/Android apps without coding or design work. Its Smart Builder generates streaming-service-style layouts, and creators can import a podcast from an RSS feed, host video courses, articles, newsletters and blogs, advanced video (event recordings, TV shows, films, vlogs), and audiobooks and music, all served through a sitewide player. A central dashboard manages content, sales, users and data, with website and app kept in sync from a single upload, a drag-and-drop landing page editor, and automatic platform updates handled by the company.

Monetization features include paid subscriptions and tiered streaming services, memberships, patron donations, one-time-purchase digital products such as courses and audiobooks, and in-app purchases, with payments connected via Stripe. The company positions the platform as letting creators keep 100% of their sales and own the customer relationship and data rather than routing audiences through social or streaming platforms. The platform integrates with third-party tools and states support for 3,000+ integrations. The underlying online service also powers applications, websites and content streaming services operated by third-party creators, who act as data controllers for their own end users while SupaPass acts as processor.

Founding story

Founder and CEO Juliana Meyer, an entrepreneur with over 20 years of experience across the music, technology and entertainment industries, started the company after identifying the opportunity for creators to be supported by micro-subscriptions from fans, which she says predated Patreon and the wider subscription economy. Her stated aim was to give even small or bootstrapped entrepreneurs access to the kind of technology used by Netflix or Spotify, on their own site and apps, while keeping all earnings and owning the audience relationship.

Business model

Software-as-a-service sold to creators and small content businesses, described by the founder as affordable from $20; the platform also processes payments on behalf of creators via Stripe and states that creators keep 100% of their sales and donations.

Subscription software fees paid by creators for the website and app platform, with a free trial/free start entry point.

Traction

Published customer testimonials and case studies cite creator outcomes including a podcaster reporting over $150,000 in podcast sponsorship after launching an app, a course and podcast creator reporting over $70,000 earned within a week, and a podcaster reporting sales up 600%; named users include Grammy-winning artist Imogen Heap, the Podfest community, the History of Advertising Trust and The Arts Channel. The founder reported an upsurge in demand as businesses moved online during lockdown.