/Companies

Suja Life

NASDAQ: SUJA

San Diego, US · Founded 2012 · Delaware LLC · 2 known investors

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Founders & leadership

Suja Life was founded in 2012 by Jeffrey Church and Eric Ethans.

JC
Jeffrey ChurchCo-founder
EE
Eric EthansCo-founder

Board

DPDuane Primozich
Duane PrimozichBoard directorCo-Founder and Managing Partner at BIGR Ventures
SM
Sanjeev MehraNew Director
RH
Rick HessResigning Director
JS
Julian SteinbergResigning Director
JG
Josh GoldinResigning Director
JBJames Brennan
James BrennanBoard directorLead Operating Director - Consumer at Paine Schwartz Partners
GS
G. Scott UzzellNew Director
MS
Mike St. JohnNew Director

Investors · 2

Reported raises · per SEC filings

Form D private placements

$199.1M disclosed across 4 rounds · 2013–2017

▶$11.5MraisedNov 2017 · 5 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Eric EthansDirector
  • Jeffrey ChurchExecutive Officer, Director
  • James BrennanDirector
  • Mike St. JohnDirector
  • Michael LevittDirector
  • Nicole AgnewDirector
  • Scott UzzellDirector
Offering amount
$15.1M
Amount sold
$11.5M
First sale
Nov 2017
Incorporated
Limited Liability Company, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$150MraisedAug 2015 · 6 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeffrey ChurchExecutive Officer, Director
  • Duane PrimozichDirector
  • Sanjeev MehraDirector
  • Rick HessDirector
  • Julian SteinbergDirector
  • Josh GoldinDirector
  • James BrennanDirector
  • Eric EthansDirector
  • G. Scott UzzellDirector
  • Mike St. JohnDirector
Offering amount
$150M
Amount sold
$150M
Finders' fees
$4.7M
Proceeds to insiders
$600K
Placement agents
Piper Jaffray & Co.
First sale
Aug 2015
Incorporated
Limited Liability Company, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$21.1MraisedDec 2014 · 7 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Duane PrimozichDirector
  • Jeffrey ChurchExecutive Officer, Director
  • Julian SteinbergDirector
  • Eric EthansExecutive Officer, Director
  • Josh GoldinDirector
  • James BrennanExecutive Officer, Director
  • Rick HessDirector
Offering amount
$23.1M
Amount sold
$21.1M
First sale
Nov 2014
Incorporated
Limited Liability Company, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$16.5MraisedJan 2014 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Eric EthansExecutive Officer, Director
  • Duane PrimozichDirector
  • Josh GoldinDirector
  • Jeffrey ChurchExecutive Officer, Director
  • James BrennanExecutive Officer, Director
Offering amount
$17.5M
Amount sold
$16.5M
Finders' fees
$100K
First sale
Dec 2013
Incorporated
Limited Liability Company, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events
$811.1Mvaluation at IPOMay 2026 · $21.00/share · 424B4
filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Founder mafia

2 people who came through Suja Life went on to found or lead other companies.

Frequently asked questions

Who founded Suja Life?
Suja Life was founded by Jeffrey Church, Eric Ethans in 2012.
Who are Suja Life's investors?
Suja Life's investors include Paine Schwartz Partners, BIGR Ventures.
How much funding has Suja Life raised?
Suja Life has disclosed $199.1M raised across 4 rounds.
Where is Suja Life headquartered?
Suja Life is headquartered in San Diego, US.