Fundraising FoxSTYLY
Tokyo, JP · Founded 2016 · 4 known investors
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STYLY, Inc. (formerly Psychic VR Lab) develops STYLY, a platform for creating and distributing VR/AR/XR content. The company is based in Tokyo, Japan.
Also known as Psychic VR Lab · STYLY, Inc.
Founders & leadership
STYLY was founded in 2016 by Masahiro Yamaguchi and Nobuhiko Watanabe.
Investors · 4
How we know: the VCSheet dataset · Not right? Tell us
How we know: DG Daiwa Ventures's portfolio page · Not right? Tell us
Company profile
researched Aug 2026STYLY, Inc. develops and operates STYLY, described by the company as a spatial layer platform for the "spatial computing" era that bridges digital and physical environments. The platform supports the creation and distribution of digital content aimed both at public layers — urban spaces and facilities — and at personal layers around the individual user.
Content on the platform spans categories including art, music, fashion and video, contributed by creators internationally, and can be experienced individually or shared with others. The company states a global community of more than 100,000 creators and over 200,000 distributed digital contents. Its stated mission is "Free Inner Creativity," with a longer-term aim of building what it calls a "Lifestyle OS" for spatial computing.
Business model
STYLY operates a content platform that connects creators producing spatial/XR content with distribution channels, spanning location-based entertainment venues in urban spaces and facilities as well as personal devices. Company materials describe business lines covering LBE (location-based entertainment), a creator economy, and co-creation projects with partners.
Traction
The company reports a global community of over 100,000 creators and more than 200,000 digital contents distributed on the platform.
▸Full profile — market position, technology, go-to-market, geography
Market position
STYLY presents itself as a spatial computing content platform operating in the XR sector, with a Japan base and international creator participation and media attention.
STYLY positions itself around a dual-layer approach to spatial content — public layers tied to urban spaces and facilities, and personal layers around the individual — combined with a large creator community and an inventory of distributed content.
Technology
STYLY provides a platform layer for authoring and distributing spatial digital content across XR devices and environments, including content built for headsets such as Apple Vision Pro.
Go-to-market
STYLY reaches end users through location-based entertainment deployments in venues and urban spaces, and through co-creation projects; it recruits and supports independent creators worldwide who supply content to the platform. The company's site lists dedicated contact paths for interviews, sales and investment inquiries.
XR and digital content creators worldwide, venue and facility operators seeking location-based entertainment experiences, brands and partners engaging in co-creation projects, and end users consuming spatial content.
Geography
The company is headquartered in Tokyo, Japan, and operates a global creator community. Activities outside Japan include a student showcase of Apple Vision Pro content at Ravensbourne University London and coverage by the France-based XR media outlet XRMust.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsSTYLY's CEO was profiled by XRMust in an article titled "STYLY: Building a Bridge Between XR Creation, LBE Distribution and Japan's Next Immersive Market".
STYLY announced a showcase of Apple Vision Pro content created by Japanese students at Ravensbourne University London.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- STYLYstyly.inc · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does STYLY do?
- Tokyo-based operator of STYLY, a spatial computing platform for creating and distributing XR content in public and personal spaces.
- Who founded STYLY?
- STYLY was founded by Masahiro Yamaguchi, Nobuhiko Watanabe in 2016.
- Who are STYLY's investors?
- STYLY's investors include Colopl Next, DG Daiwa Ventures, DG Ventures, Inc., Open Network Lab.
- Where is STYLY headquartered?
- STYLY is headquartered in Tokyo, JP.