Studio MinaLima
London, GB · 1 known investors
Studio MinaLima is a London-based design studio of designers, illustrators, and product developers that creates graphic art, prop design, illustrated books, collectible products, and immersive experiences for the entertainment and publishing industries. Through its House of MinaLima shops and galleries it also retails fine art prints and products to fans worldwide, and it originated designing the graphic universe of the Harry Potter films.
Also known as House of MinaLima · MinaLima
Founders & leadership
Investors · 1
Company profile
researched Aug 2026Studio MinaLima is a London-based multi-disciplinary design studio made up of designers, illustrators, product developers and other creatives working for the entertainment and publishing industries. Its output spans highly illustrated and interactive books, graphic prop design for film, collectible product ranges and large-scale immersive experiences. The studio's founders and directors, Miraphora Mina and Eduardo Lima, began collaborating in 2001 to create the graphic universe of the Harry Potter film series for Warner Bros., and formalised the partnership as Studio MinaLima in 2009.
Beyond commissioned design work, the studio operates House of MinaLima, a gallery-and-shop format that presents its archive of graphic work within a narrative, immersive retail environment with a calendar of rotating exhibits. The London flagship opened on Greek Street in Soho in 2016 and relocated to Wardour Street in 2020. Additional House of MinaLima stores and pop-ups, past and present, have operated at the Warner Bros. Studio Tour in Tokyo, the Harry Potter flagship store in New York, the Warner Bros. Studio Tour in Leavesden, Universal Orlando Resort, Seoul and Paju in South Korea, Galerie Gallimard in Paris, Osaka in Japan and São Paulo in Brazil.
Production and fulfilment are handled through The Printorium in South West London, which manufactures the studio's hand-crafted fine art prints in close coordination with the studio and serves as a distribution hub for House of MinaLima products sold to customers internationally. Beginning in a shed in Miraphora Mina's garden, the Printorium now produces more than 16,000 fine art prints a year.
Founding story
Miraphora Mina graduated in Theatre Design from Central Saint Martins School of Art and Design in London in 1987, and Eduardo Lima graduated in Visual Communications from Pontifical Universidade Catolica in Rio de Janeiro in 1997. The two began working together in 2001, creating the graphic style and graphic universe for the Harry Potter film series produced by Warner Bros. Motivated by the collaboration, they founded their own design studio in 2009 to produce design and illustration for the entertainment and publishing industries, naming it Studio MinaLima.
Business model
The studio combines client-commissioned creative services for film, entertainment and publishing companies with a direct-to-consumer business selling illustrated books, fine art prints and collectible products through House of MinaLima galleries and shops and an online store.
Revenue derives from design commissions for entertainment and publishing clients, book projects with publishers, and retail sales of fine art prints, books and products through physical galleries, shops, pop-ups and e-commerce.
Traction
The Printorium produces over 16,000 fine art prints a year and distributes House of MinaLima products internationally. The London flagship has been followed by multiple House of MinaLima stores and pop-ups in Asia, North America, Europe and South America.
Latest developments
The studio's online store is taking pre-orders for a hand-signed edition of Treasure Island, and the company states that further House of MinaLima locations are planned.
▸Full profile — market position, go-to-market, geography, history
Market position
The studio is identified with the graphic design of the Harry Potter film series and subsequent Wizarding World projects, and has extended that association into illustrated publishing, licensed product and experiential retail.
The studio pairs film graphic-prop and world-building design credits with in-house craft manufacturing at its own Printorium print works and a narrative, exhibit-driven retail format rather than conventional merchandise retailing.
Go-to-market
The studio reaches consumers through its Soho flagship gallery and shop, additional House of MinaLima stores and pop-ups located at franchise-related destinations such as Warner Bros. Studio Tours and Universal Orlando Resort, and an online store offering promotional incentives such as a first-order discount code and pre-orders of hand-signed titles.
Globally renowned entertainment and publishing clients commissioning design work, alongside consumers and fans of the Harry Potter and Wizarding World franchises and of the studio's illustrated classics.
Geography
Headquartered in London, with the Printorium in South West London and House of MinaLima stores and pop-ups, past and present, in Tokyo and Osaka (Japan), New York and Orlando (US), Leavesden (UK), Seoul and Paju (South Korea), Paris (France) and São Paulo (Brazil).
History
After completing work on the Harry Potter films, the studio continued taking design commissions across the Wizarding World franchise, spending two years designing the graphic elements for The Wizarding World of Harry Potter — Diagon Alley at Universal Orlando Resort and producing publications and marketing materials for the franchise. In 2015 it began designing graphic props for the Fantastic Beasts and Where to Find Them film series. Other film credits include graphic props for Sweeney Todd, The Golden Compass and The Imitation Game. The studio conceived and illustrated the MinaLima Classics series of illustrated books for HarperCollins. The House of MinaLima gallery and store opened on Greek Street in London's Soho in 2016 and moved to Wardour Street in 2020, followed by further stores and pop-ups internationally.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsHouse of MinaLima moved from Greek Street to Wardour Street in Soho, where the flagship now resides.
The studio opened its House of MinaLima gallery and shop in Soho, London, showcasing its archive of graphic work in a narrative retail environment.
MinaLima started work on graphic props for the Fantastic Beasts film series for the Wizarding World.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- About | Studio Minalimastudiominalima.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Studio MinaLima do?
- London design studio behind the Harry Potter films' graphic universe, running the House of MinaLima galleries and shops.
- Who founded Studio MinaLima?
- Studio MinaLima was founded by Miraphora Mina, Eduardo Lima.
- Who are Studio MinaLima's investors?
- Studio MinaLima's investors include Creative UK.
- Where is Studio MinaLima headquartered?
- Studio MinaLima is headquartered in London, GB.