STUDIO SAMICK
1 known investors
Samickmall operates an online store selling home furniture, including beds, mattresses, wardrobes, sofas, recliners, living room and kitchen furniture, student/kids furniture, dressers, and home décor.
Also known as Samick Furniture · Samickmall · samickmall.com · 삼익가구
Investors · 1
Company profile
researched Aug 2026Studio Samick operates samickmall.com, the official online shopping mall of the Samick furniture brand (삼익가구), serving Korean-language customers. The site sells a broad catalogue of residential furniture organised into categories including beds (storage beds, hotel-style beds, super single, queen, king and family sizes, and heated clay beds), bedding, sofas (Aquatex fabric, leather, two- to four-seat, sofa beds, recliners and premium lines), dining furniture (two-, four- and six-seat tables, island tables, kitchen storage, range stands, chairs), storage and wardrobes (built-in units, closets, vanities, chests, night stands, dressing rooms, mirrors), mattresses (single through large king and family sizes, plus memory foam and toppers), living room furniture (TV units, storage, tables, display cabinets, consoles, partitions), pet furniture, and children's/study furniture such as desks, bookcases and chairs.
The storefront also carries an in-house bedding and soft-goods line branded "린넨엔어너더" (Linen & Another) covering duvets, pillows, pads, body pillows, cushions, back rests, floor cushions and bean bags. Site merchandising is organised around time-limited promotions and discount mechanics, including a seven-day "TIME SALE", limited-quantity special prices, half-price deals, monthly campaign events, MD picks, best-50 lists and coupon offers, with listed discounts on individual items frequently in the 40-80% range off reference prices. Product prices are shown in Korean won, ranging from roughly ₩12,900 for a pillow to around ₩899,000 for a premium wooden fabric bed.
The website provides standard direct-to-consumer e-commerce functions: member sign-up and login, order lookup, shopping cart, wish lists, a customer service centre and one-to-one inquiry channel, and a personal account area.
Business model
Direct-to-consumer online retail: the company sells furniture and bedding to end customers through its own branded web store, with revenue generated from product sales at promotional discount pricing.
Product sales through the samickmall.com online store, priced in Korean won and heavily promoted via time-limited sales, limited-quantity deals and discount coupons.
▸Full profile — technology, go-to-market, geography
Technology
Consumer e-commerce website with product search and recent-search history, category navigation, countdown-timer sale modules, cart and wish-list functionality, member accounts, order tracking and a one-to-one customer inquiry channel.
Go-to-market
Own-brand online mall positioned as the official Samick furniture store, using promotion-led merchandising such as seven-day time sales, limited-quantity and half-price deals, monthly campaign pages, coupons, free-gift and free-upgrade offers (for example complimentary mattresses, stools, home bars or waterproof covers), and curated collections such as best sellers, new arrivals and MD recommendations.
Korean residential consumers furnishing bedrooms, living rooms, kitchens/dining areas, dressing rooms, children's rooms and home offices, including buyers of pet furniture.
Geography
The storefront is presented entirely in Korean with pricing in Korean won, indicating a South Korean domestic consumer market.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 1
primary sources listed
- STUDIO SAMICKsamickmall.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does STUDIO SAMICK do?
- Samickmall is the official Korean-language online store of Samick furniture, selling beds, mattresses, sofas and home furnishings.
- Who are STUDIO SAMICK's investors?
- STUDIO SAMICK's investors include Crit Ventures.