StructuredWeb

StructuredWeb, which markets its platform under the name Structured, provides a Partner Marketing Automation Platform (PMAP) for B2B enterprises running channel and partner marketing programs. The platform covers content personalization and co-branding, partner activation through configurable portals, multichannel campaign automation, and program analytics. Vendors can configure content experiences by partner, audience, region, tier, language and solution focus, while enterprise-grade AI trained only on a customer's approved content co-brands, personalizes and localizes assets across more than 130 languages. An AssistantAI component helps partners find relevant content and navigate their first campaign.

On the execution side, the product supports campaign assembly, scheduling, multichannel publishing and follow-up, with guided launch flows for partners. Earlier product materials describe the same channel marketing focus with more than 15 integrated marketing tactics, including email, direct mail, telemarketing, webinars, events, video, AdWords, display, retargeting, LinkedIn, Twitter, Facebook, microsites, catalogs and documents, plus lead capture, nurturing, scoring and alerting to partner sales teams, and aggregated channel analytics and closed-loop reporting. The company describes its AI-driven ChannelAI platform as automating the marketing communication lifecycle, including automated content creation from email campaigns to call scripts across languages, industries and business sizes.

The company is based in New York City and is led by Founder and CEO Daniel Nissan, with Steven Kellam as CRO.

Business model

StructuredWeb operates as an enterprise SaaS vendor, selling a fully integrated channel/partner marketing automation platform to vendors that market through partner ecosystems, combined with go-to-market strategies and services intended to accelerate partner demand generation and channel revenue.

Enterprise software sold to vendor organizations that run channel marketing programs, delivered as an integrated SaaS platform alongside accompanying services.

Traction

The platform is used by Fortune 100 and 500 enterprises that collectively generate over $100 billion in channel sales annually through more than 100,000 global channel partners. The company reported a 50%+ CAGR over the three years preceding its January 2025 investment, and cites a 4.9/5 G2 rating and partner engagement at twice the industry standard. Following the launch of the Structured platform, it reported nearly 60 platform enhancements delivered in the first 100 days across three consecutive monthly releases.

Latest developments

In January 2025 the company announced a $30 million majority investment led by Invictus Growth Partners, with Invictus co-founders John DeLoche and William Nettles joining the board; funds are directed at the AI innovation roadmap, global expansion, product development, customer success and analytics. It subsequently rebranded/launched the Structured platform, reporting nearly 60 enhancements in the first 100 days after launch, and was named a Leader in the inaugural Forrester Wave for Partner Marketing Automation Platforms, Q2 2025.