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Stready
Techstars '22Trondheim, NO · 1 known investors
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Norwegian sports and fitness platform that rewards users for physical activity on behalf of partner brands.
Also known as Stready AS
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Stready is a Trondheim, Norway-based company operating in the wellness and fitness services sector. Its platform enables brands to reward users for physical activity, with the stated aim of creating customer engagement, driving sales for partner brands and encouraging healthier behaviour.
Earlier coverage described the product as a platform for people who want to wager on their own training goals and habits against those of other participants: a user sets a personal training goal for a defined period, competes with others pursuing the same goal, and participants who complete their goals take the stakes of those who do not. Winners were also described as receiving offers and discounts on products.
Founding story
Stready was founded in 2018 by CEO Lars Erik Andreassen in Trondheim, Norway.
Business model
Stready positions itself as an intermediary between consumer brands and physically active users: brands supply rewards, offers and discounts that are distributed to users through the activity platform, with the goal of generating customer engagement and sales for those partner brands.
Traction
Listed with a team size of nine employees.
Latest developments
The most recent investment recorded in public profile data was in September 2021, associated with board member Jørgen Tegdan.
▸Full profile — market position, go-to-market, geography
Market position
Classified within the wellness and fitness services industry, with additional categorisation under the gaming and sports industries.
Go-to-market
Consumer brands seeking engagement with physically active audiences, and individual users who set and pursue training goals.
Geography
Headquartered in Trondheim, Trøndelag, Norway; investor base recorded as Norwegian.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsStready secured a capital investment from Norwegian angel investor Didrik Tønseth, a cross-country skier. Amount not disclosed.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- What does STREADY stand for?abbreviations.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Stready do?
- Norwegian sports and fitness platform that rewards users for physical activity on behalf of partner brands.
- Who are Stready's investors?
- Stready's investors include Techstars.
- Where is Stready headquartered?
- Stready is headquartered in Trondheim, NO.