Storyfit
3 known investors
StoryFit uses proprietary AI models to analyze story components—scripts and other content—against audience data, giving creatives insights into their story elements and how to position their content for success. It serves creators and content producers in the media and entertainment industry.
Also known as StoryFit
Founders & leadership
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026StoryFit is an entertainment analytics company that applies natural language processing and machine learning to narrative content. Clients submit scripts, books or other story material, and the platform measures story components — narrative structure, characters, emotional beats and other features — and compares them against a corpus of other scripts and books plus audience data, producing insights on how audiences are likely to respond and which audiences a title is best positioned for.
The company organizes its output into audience insights (whether a story will resonate and with whom), narrative insights (a story's strengths, risks and opportunities) and character insights (whether characters are strong enough to carry a story). Named offerings referenced by the company include ScriptCheck, First Look and Sherlock. StoryFit states its engine uses hundreds of proprietary models to measure more than 100,000 story components against millions of audience data points, and positions its analysis as usable from the earliest draft through production, marketing and distribution.
Alongside its product, StoryFit publishes case studies, white papers, webinars and research articles applying its script analysis to titles such as Wednesday, The Last of Us, The Banshees of Inisherin and Oscar nominees, and to topics including comedy structure and character networks.
Founding story
The company was founded by Monica Landers, who serves as CEO; it launched in 2015 according to Crunchbase data cited by Built In Austin.
Business model
StoryFit sells analysis of client-supplied narrative content, delivered as customizable insight reports and product modules for entertainment organizations; prospects are asked to submit a script and schedule a consultation.
Traction
StoryFit reported $13.1 million in equity raised since 2015 as of its October 2022 Series A and announced partnerships with Sonoro, Kouo and MediaXchange; it claims client savings of 25% on development, 50% on reshoots, 10% on production and 25% on marketing.
Latest developments
Recent announcements include the MediaXchange partnership extending StoryFit's analytics to the UK, Europe and Canada with speaking engagements at Content Canada, Content London and Oslo's Series Days, and continued media commentary from CEO Monica Landers on AI's role in entertainment.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
StoryFit positions itself as a provider of AI-driven story intelligence for the entertainment industry; it has been cited in coverage of AI in Hollywood by Variety, MarketWatch, Forbes and Fast Company, and was included in a Tech Bubble list of machine learning startups in Austin.
The company emphasizes pre-production, script-stage prediction of audience response using proprietary models trained across large numbers of story elements, rather than post-release testing, and cites a joint study with Kouo in which its pre-production predictions matched post-production audience sentiment for two crime-drama series.
Technology
The platform combines natural language processing and machine learning, with hundreds of proprietary models that measure over 100,000 story features and benchmark them against thousands of other scripts or books and millions of audience data points to generate predictive audience, narrative and character insights.
Go-to-market
Direct enterprise sales via consultation requests and script submissions from the website, supported by published research, case studies, webinars and speaking engagements at industry events such as Content Canada, Content London and Series Days, plus channel partnerships such as MediaXchange for international markets.
Screenwriters and creatives, development teams, marketing and sales teams, producers and studio/streamer executives in film and television, with stated applicability to publishing, podcast/audio and video games.
Geography
Headquartered in Austin, Texas, with an expansion into the UK, Europe and Canada announced through its MediaXchange partnership.
History
Founded by Monica Landers and launched in 2015, StoryFit built AI tools for script and story analysis for studios, streamers and publishers. In October 2022 it closed a $5.5 million Series A led by Refinery Ventures, added Andy Terrel as CTO and placed Refinery managing partner Tim Schigel on its board. It subsequently announced partnerships with Sonoro, Kouo and MediaXchange and expanded activity in the UK, Europe and Canada.
Risks & controversies
StoryFit operates in the contested area of AI in entertainment, a subject of industry concern over job displacement raised during the Hollywood writers' strike; CEO Monica Landers has publicly addressed fears of AI replacing creative workers.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsStoryFit announced a partnership with MediaXchange to bring its AI story analytics to the UK, Europe and Canada, accompanied by September speaking engagements at Content Canada, Content London and Oslo's Series Days.
StoryFit and Kouo announced a partnership and joint study in which Kouo's post-production modality validated StoryFit's pre-production predictions of pilot episode ratings for the crime-drama-mystery series Clarice and Killing Eve.
Entertainment company Sonoro partnered with StoryFit to apply AI-powered predictive audience insights to the development of podcast content for film, TV and streaming.
StoryFit announced $5.5 million in Series A funding led by Refinery Ventures, with participation from Techstars, Elkstone Partners, Collective Capital Ventures, Alumni Ventures and others. Proceeds were earmarked for expanding client solutions and hiring in machine learning, marketing and sales.
$5.5M source ↗
StoryFit added Andy Terrel, PhD, as CTO, joining an executive team including founder and CEO Monica Landers, COO Marc Evans and Head of Growth and Revenue Kymn Goldstein. Terrel previously built and scaled data science and engineering teams, including at Anaconda.
As part of the Series A, Refinery Ventures managing partner Tim Schigel joined StoryFit's board of directors.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Storyfitstoryfit.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Storyfit do?
- StoryFit is an Austin-based AI company that analyzes scripts and stories to predict audience response for entertainment companies.
- Who are Storyfit's investors?
- Storyfit's investors include Ff Venture Capital.