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Storybook
Techstars '23Dover, US · Founded 2018 · 16 employees on LinkedIn · 4 known investors
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Storybook is a mobile app that helps parents establish bedtime routines through stories and massage techniques intended to improve children's sleep and strengthen parent-child bonding. It is aimed at families and marketed toward parents of young children.
Also known as Storybook App
Founders & leadership
Storybook was founded in 2018 by Francisco Cornejo and Daniela Vega.
Investors · 4
How we know: BuenTrip Ventures's portfolio page · Not right? Tell us
How we know: Magma Partners's portfolio page · Not right? Tell us
How we know: MGV Capital's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · 5k.vc investor directory · Not right? Tell us
Funding
SEC filings, press & company announcements- Undisclosed amountseedApr 2022Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Storybook (also referred to as Storybook App, at storybook-app.com) is a mobile application for parents and young children that combines guided infant massage with bedtime storytelling, music and multi-sensorial elements such as oils to support bonding, relaxation and sleep. Content is personalized and refreshed on a weekly basis, and the company positions the product around measurable outcomes in children's emotional and physical wellbeing.
The app is co-founded and led by CEO Francisco Cornejo, who holds a Master's degree in Communication from RMIT University in Australia and previously served as Chief Marketing Officer for Honda Motors in Latin America. Co-founder Daniela Vega is a certified infant massage instructor and reflexologist and the author of more than 100 children's stories. Alongside the app, the company publishes a large library of parenting and child-sleep articles covering topics such as bedtime routines, sleep regressions, wake windows, nap resistance and co-sleeping, used as an audience-facing content channel.
Founding story
The concept originated from the founders' own family experience after Francisco Cornejo left a C-level role in Ecuador and relocated with his wife Daniela Vega and their two children to Australia so he could pursue a Master's degree. Facing their children's sleep problems and a period of family difficulty, Vega trained in infant massage and reflexology and became a certified infant massage instructor. Adding storytelling to the massage routine improved the children's sleep and the family's emotional connection; because turning book pages while massaging was impractical, the couple conceived an app to deliver the combined routine. The founders subsequently sought support from startup acceleration programs, including Endeavor.
Business model
Consumer mobile application distributed directly to parents, offering a free trial for installation and ongoing weekly content updates.
Traction
The company reports 1.5 million downloads across 150 countries, an average app rating of 4.8, and in a later interview states that over 2 million parents have used the product across 155 countries.
Latest developments
Ongoing publication of parenting and child-sleep guidance content authored by the CEO and the company, alongside continued app updates.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a leading app for parents and kids, citing availability in more than 150 countries and a large installed base of families.
Combines guided infant massage and reflexology techniques with original children's stories and music in a single bedtime routine, drawing on a co-founder who is a certified infant massage instructor and has written more than 100 children's stories.
Technology
Mobile app delivering audio-guided massage routines paired with narrated stories and music, with personalization based on user feedback and weekly content refreshes.
Go-to-market
Direct app distribution with an install-and-try-free entry point, supported by an extensive parenting and child-sleep content blog authored in part by the CEO, plus social channels on Instagram, Facebook, YouTube, Twitter and LinkedIn.
Parents of infants, toddlers and school-age children seeking help with bedtime routines, sleep problems and parent-child bonding.
Geography
Used in 150-155 countries; the founders' journey spans Ecruador and Australia, with the CEO interviewed as part of the Miami-area business community.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Storybook.
▸Research sources · 8
primary sources listed
- The Storybook Storystorybook.js.org · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Storybook do?
- Storybook is a parenting app pairing infant massage with bedtime stories and music to help children bond, relax and sleep.
- Who founded Storybook?
- Storybook was founded by Francisco Cornejo, Daniela Vega in 2018.
- Who are Storybook's investors?
- Storybook's investors include BuenTrip Ventures, Magma Partners, MGV Capital, Techstars.
- Where is Storybook headquartered?
- Storybook is headquartered in Dover, US.