STN video
Acquired2 known investors
Find your way into STN video
A video platform aggregating highlights from 250+ premium content partners and major sports leagues, offering exclusive web distribution rights to curated entertainment, lifestyle, business, news, travel, and finance content.
Also known as SendtoNews Β· STN Video
Investors Β· 2
Company profile
researched Aug 2026STN Video, Inc. operates an online video platform (OVP) that aggregates premium video content β most notably sports highlight rights from major North American leagues such as Major League Baseball and the National Football League β and distributes it to digital publishers. Publishers including the New York Post, Chicago Tribune and Miami Herald embed code on their websites, and relevant video content is matched and populated within their articles at no cost to the publisher.
Beyond sports, the company's library spans business, technology, entertainment and lifestyle content, with partnerships including Bloomberg and Variety. At the time of its acquisition, the library contained more than 2 million videos, and the platform reached tens of millions of unique users across the web.
Founding story
The company was founded in 2010 under the name SendtoNews and officially rebranded to STN Video in 2021.
Business model
STN Video licenses premium video content, including sports highlight rights from top North American leagues, and distributes it through its online video platform to publisher partners, who embed the player at no cost; the platform supports content distribution and monetization for content providers and advertisers.
Monetization is generated through advertising across distributed video content on publisher partner properties. The company was profitable with annual revenue of approximately $60 million at the time of its acquisition.
Traction
More than 2 million videos in its content library, tens of millions of unique users reached across the web, approximately $60 million in annual revenue with profitability, roughly 70 employees, and several appearances on Deloitte's Technology Fast 50 list in the seven years to 2024.
Latest developments
Minute Media announced the acquisition of STN Video on January 24, 2024. Minute Media raised approximately $100 million in debt and equity from HSBC Innovation Banking and funds and accounts managed by BlackRock at a valuation of over $1 billion in part to fund the deal. STN's team remained in place and the company continued to operate from Victoria.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Described as the North American industry leader in sports content distribution, holding premium partnerships with every major U.S. sports league.
Premium sports highlight rights with every major U.S. league, a library of more than 2 million videos, and an award-winning video platform focused on content, user experience and monetization for distribution partners.
Technology
An award-winning online video platform that matches and populates relevant video content within publisher articles via embedded code, supporting distribution and monetization at scale. Following the acquisition it was positioned as complementary to Minute Media's Voltax Video infrastructure.
Go-to-market
The company partners directly with sports leagues and media organizations for content rights and distributes through publishers who install embed code on their websites, with content matched automatically to article context at no cost to the publisher.
Digital publishers and distribution partners (e.g., New York Post, Chicago Tribune, Miami Herald), content providers such as sports leagues and media brands, and advertisers.
Geography
Headquartered in Victoria, British Columbia, Canada, with additional teams in New York City and Miami; about half of the team was distributed across Canada and the United States.
History
Founded in 2010 as SendtoNews in Victoria, British Columbia, the company built an online video platform around sports highlight distribution rights and rebranded as STN Video in 2021. Over the seven years preceding its 2024 acquisition it appeared several times on Deloitte's Technology Fast 50 list of Canadian companies with substantial three-year revenue growth. On January 24, 2024, Minute Media announced it had acquired the company; the deal value was undisclosed by the parties but was estimated at around $150 million. STN's management and entire team of approximately 70 employees joined Minute Media, with operations continuing out of Victoria.
Compiled by commissioned research from 3 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsMinute Media announced the acquisition of STN Video, described as the North American industry leader in sports content distribution. The deal value was not disclosed by the companies but was estimated at around $150 million. STN management and its roughly 70 employees joined Minute Media, and the company continued to operate from Victoria, BC.
$150M source β
In the seven years preceding the 2024 acquisition, STN Video made several appearances on Deloitte's Technology Fast 50 list of Canadian companies with substantial three-year revenue growth.
The company, founded in 2010 as SendtoNews, officially rebranded to STN Video in 2021.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 3
primary sources listed
- STN Video Inc. acquired by Minute Media | BLGblg.com Β· web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does STN video do?
- Canadian online video platform distributing sports highlight content from major North American leagues to publishers.
- Who are STN video's investors?
- STN video's investors include Canadian Business Growth Fund, Eastward Capital Partners.