STHRIVE

STHRIVE develops an AI-driven workforce performance platform for frontline sales and service teams. Its "360" approach links operational data with learning and training content so that performance gaps can be identified and addressed. The platform is organised around four components described on the company's site: an AI-powered LMS, operational intelligence, an AI Coach, and a Collaborative Academy. It integrates with customers' existing systems through APIs rather than replacing them, connecting operational data, content and learning so teams receive relevant information in context.

According to a June 2025 founder interview, the product began as a content authoring tool and evolved into a broader workforce performance platform: an AI virtual coach for frontline staff providing real-time personalised support without reliance on HR was introduced in 2023; a platform connecting operational data with automated diagnostics and tailored action plans followed as the company expanded in the Gulf; and in 2025 the company launched an AI content builder that detects performance issues and delivers training adapted to each team member's role, language and literacy level. The platform analyses customer feedback, sales data and training metrics — including staff mindset and customer interactions — and pushes AI-generated recommendations and training to individual team members. Stated forward plans include using its dataset to forecast performance trends and help businesses prevent operational dips. A Techstars company profile categorises the business under e-learning, edtech and education and describes a salesforce education platform with learning tools including 3D, AR/VR, micro-videos, social features and multi-language chat, used to visualise employee growth and identify skills gaps.

Founding story

Co-founders David Gravet and Laurence Ouaknine, French entrepreneurs and former C-level executives who spent more than 15 years in Asia, say they started the company after observing during the pandemic that established companies struggled to adapt quickly and that frontline teams were left behind despite HR technology investment. They positioned the platform around producing solutions — connecting strategy to execution and generating tailored actions automatically using AI trained on proprietary field data — rather than simply deploying content.

Business model

B2B SaaS sold to retailers and other customer-facing businesses, described by Wamda as a B2B SaaS platform for retailers designed to boost sales and employee performance. The company offers tiered propositions for small teams, growing businesses and enterprises, with dedicated onboarding, ongoing training and customer support accompanying the platform.

Traction

The website claims customers among enterprises and brands in 20 countries and publishes customer references from Fresh Cosmetics, Rue Madame Fashion Group (which reports some KPIs increasing by over 50% after implementation) and LVMH Fragrance Brands Travel Retail Asia Pacific. A June 2025 interview states the company operates in eight countries and serves complex multi-country Fortune 500 clients. Recognitions include the China Tech Retail Award, selection by Techstars Saudi Arabia (MCIT) and SANDBOX in the UAE, and grand finalist status in the L'Oréal Big Bang Beauty Tech challenge for the Middle East, India and Southeast Asia region.

Latest developments

In May 2026 the company announced recognition as a grand finalist in the L'Oréal Big Bang Beauty Tech Innovation challenge for the Middle East, India and Southeast Asia region for its AI-powered frontline performance platform. In June 2026 it announced participation in VivaTech 2026 in Paris (17-20 June 2026) to present its approach to AI-powered frontline team performance.