Sproxxy

Sproxxy operates a conference intelligence platform that helps brands plan conference participation and quantify its business impact. The software covers the full cycle of event participation: users upload strategy plans, KPIs and budgets, use filtered search and KPI-driven recommendations to identify relevant conferences, coordinate preparation across teams through task delegation and stored workflows and records, and then analyze results after the event.

Measurement outputs include dollar-value spend and ROI, social share of voice, impressions, social shares and mentions, audience reach, earned media placements, strategic partnerships formed, website traffic before and after an event, and product sales impact. The platform also maintains up-to-date event and attendee details and personalized dashboards. According to a Techstars company listing, the software applies AI and machine learning to surface high-value opportunities to speak, sponsor or attend and to identify trends across industries.

Founding story

Founder and CEO Melanie Samba spent 20 years in marketing and communications, at one point managing 12 executives who collectively attended roughly 80 conferences a year, all tracked in Excel spreadsheets. That experience led her to conclude there was a better way to manage conference participation data and to build the platform herself. Samba has described fundraising as a solo Black woman founder and mother of a young child as a challenge, particularly in getting meetings with investors and conveying the product's value.

Business model

Sproxxy sells an enterprise SaaS platform on a license basis; its first customer was an agency that managed 60 clients on the platform. The product consolidates conference discovery, planning, team collaboration and post-event measurement into a single subscription tool rather than a services engagement.

Software licenses for the conference intelligence platform, sold to midsize and enterprise organizations and to agencies that manage multiple client accounts.

Traction

The company sold its first license to an agency managing 60 clients on the platform and reported a pipeline of 1,200 prospective customer companies as of its February 2024 launch. Staffing at that time consisted of the founder plus three engineers and a product manager, with a company listing showing a size band of 1-10 employees.

Latest developments

In February 2024 Sproxxy publicly launched its conference intelligence platform, SPROXXY AI, and disclosed $1.1 million in funding. The company has continued publishing industry conference guides and is promoting a State of Conferences report aimed at 2026 conference planning, produced with PR Week.