Sportsrocket
New York, US · Delaware corporation · 3 known investors
New York sports media company that builds and operates customized OTT platforms for leagues, publishers and rights-holders.
Also known as Sportsrocket
Founders & leadership
Board
Investors · 3
Reported raises · per SEC filings
Form D private placements$18.9M disclosed across 4 rounds · 2015–2018
▶$4.4MraisedAug 2018 · 4 investors · Other TechnologyRule 506(b)
- Brian HermelinDirector
- James PallottaDirector
- Brian BedolExecutive Officer, Director
- Offering amount
- $4.4M
- Amount sold
- $4.4M
- First sale
- Aug 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.9MraisedMar 2018 · 4 investors · Other TechnologyRule 506(b)
- Brian BedolExecutive Officer, Director
- Latif PerachaDirector
- Brian HermelinDirector
- Patrick KerinsDirector
- James PallottaDirector
- Offering amount
- $3M
- Amount sold
- $1.9M
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3MraisedJan 2017 · 1 investors · Other TechnologyRule 506(b)
- Brian BedolExecutive Officer, Director
- James PallottaDirector
- Brian HermelinDirector
- Patrick KerinsDirector
- Latif PerachaDirector
- Offering amount
- $16.2M
- Amount sold
- $3M
- First sale
- Jan 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9.6MraisedJul 2015 · 12 investors · Other TechnologyRule 506(b)
- Joseph BradyExecutive Officer
- Brian HermelinDirector
- Brian BedolExecutive Officer, Director
- Patrick KerinsDirector
- James PallottaDirector
- Kenneth LererDirector
- Offering amount
- $11M
- Amount sold
- $9.6M
- First sale
- Jul 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Sportsrocket is a New York City-based sports media company that enables fans to watch live games, highlights and shows across the formats in which they consume video. It works with leagues, publishers and rights-holders to create and operate customized over-the-top (OTT) video platforms, and reports collaborations with Major League Soccer, the PGA Tour, Scout Media and AS Roma.
The company's offering is built on a proprietary sports media operating system covering the production, distribution, management and monetization of sports content across multiple platforms. The stated aim is to give sports organizations an integrated path to deliver video to fans on any device while retaining control of their content and associated revenue opportunities. It is classified under the entertainment providers industry (NAICS 71, Arts, Entertainment, and Recreation) and operates with a small team.
Founding story
Sportsrocket originated with Bedrocket Media Ventures, founded by television executive Brian Bedol. Bedol launched Classic Sports Network in 1995 with partner Stephen Greenberg and later founded College Sports Television; both channels were sold, to ESPN and CBS respectively. In 2009 he announced Bedrock Venture Partners to invest in early-stage media and technology businesses, was hired in August 2010 as a consultant to Major League Soccer on its media rights, and in 2012 founded Bedrocket in partnership with Huffington Post co-founder Ken Lerer.
Business model
Sportsrocket supplies leagues, publishers and rights-holders with customized OTT platforms built on its proprietary sports media operating system, covering content production, distribution, management and monetization on behalf of those rights-holders.
Traction
Reported collaborations with Major League Soccer, the PGA Tour, Scout Media and AS Roma; estimated annual revenue below $1 million and roughly three employees as of August 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Operates in the OTT sports video segment alongside streaming tooling and platform providers such as Grabyo, Vimeo, Brightcove, YouTube, Twitch, Endeavor Streaming and Deltatre, with a small team and estimated annual revenue under $1 million.
Technology
A proprietary sports media operating system that integrates production, distribution, management and monetization of sports content across multiple platforms. Reported web and business tooling includes GoDaddy Website Builder and hosting, Segment, Google Workspace, HubSpot, HSTS, Piwik and Adobe Fonts.
Go-to-market
Sports organizations, leagues, publishers and media rights-holders that want to deliver video experiences to fans on any device while keeping control of their content and revenue.
Geography
Headquartered in New York City, with employees reported in North America.
History
The company was founded in 2011 and originated with Bedrocket Media Ventures, founded by Brian Bedol, who previously co-founded Classic Sports Network and CSTV (College Sports Television).
Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Legal entities · 1
corporate structure▸Research sources · 2
primary sources listed
2 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sportsrocket do?
- New York sports media company that builds and operates customized OTT platforms for leagues, publishers and rights-holders.
- Who are Sportsrocket's investors?
- Sportsrocket's investors include Courtside Ventures, M13, New Enterprise Associates (NEA).
- How much funding has Sportsrocket raised?
- Sportsrocket has disclosed $18.9M raised across 4 rounds.
- Where is Sportsrocket headquartered?
- Sportsrocket is headquartered in New York, US.