Sparxtechnology
Founded 2007 Β· 7 employees on LinkedIn Β· Public Β· 1 known investors
Sparx builds second-screen audience engagement and interactivity tools for news, sports, and entertainment brands, adding interaction to broadcasts, virtual events, and streaming platforms. It also offers gamified video-on-demand and NFT-based community and rewards features.
Also known as iPowow Β· Sparx Β· Sparx Studio Β· Sparx Technology Β· Sparx Technology Inc.
Investors Β· 1
Company profile
researched Aug 2026Sparx Technology Inc. is an interactive media technology company that supplies media companies, broadcasters, streamers, video producers and sports teams with technology to engage audiences in real time. Its patented, cloud-hosted Sparx platform (marketed as Sparx Studio) is used to build, theme, manage and run interactive experiences including voting, polling, trivia, predictive gaming, leaderboards, real-time gamification and sports wagering formats. Viewers participate from mobile phones, tablets or computers as a second screen alongside a live broadcast, stream or video-on-demand title, and results can be integrated into broadcast and in-stadium displays, lower thirds and overlays as well as mobile and app properties.
The platform is positioned around four customer outcomes: sponsorship integration on both the main broadcast and the companion screen to create new revenue, access to engagement and audience data with real-time metrics on viewing habits, demographics and participation levels, loyalty programs that reward audience participation, and transactional formats such as live auctions and direct sales of digital and physical goods. The company also markets custom branding/theme tools and an integrated NFT capability covering minting, purchases and sales. Product additions have included a Video On Demand experience deployed inside Disney Now in the U.S. in autumn 2021, a self-serve SaaS platform announced in 2021, and a Theme Builder module released in Sparx Studio in January 2023.
Sparx is listed on the TSX Venture Exchange (SPRX) and OTCQB (STCXF), and maintains investor-facing disclosure including regulatory filings, financial statements and presentations. Leadership listed by the company includes President and CEO Al Thorgeirson, CFO Spencer Trentini, Head of Product and UX Jud Lewis-Mahon and Controller Alexandra Breukels, with a board that has included Drew Craig, Brian Brady and Andy Batkin. In January 2024 the company agreed to transfer its operating assets and its U.S. operating subsidiary iPowow USA Inc. to Blok Sports LLC in exchange for approximately 14% of Blok's post-transaction common units; by February 2025 Sparx was described as a Blok Sports subsidiary included in a letter of intent under which Adventure Box Technology AB would acquire 100% of Blok and 51% of Sparx.
Business model
Sparx licenses its hosted platform to broadcasters, media companies, sports teams and brands. Platform cost is based on a monthly or annual license fee determined by the scale and size of the audience. The platform is also positioned to generate revenue for customers through sponsorship integration, transactional formats such as auctions and direct sales, and, per the company, NFT minting and sales.
Monthly or annual platform license fees scaled to audience size, with a self-serve SaaS offering announced as an additional route to market.
Traction
Deployments cited include Disney Watch & Play (Zombies 2 and Zombies 3) and a Video On Demand product inside Disney Now in the U.S. (autumn 2021), ESPN College GameDay, the Orlando Magic's MagicVision, NESN's Boston Bruins broadcasts for the 2022-23 season, the Portland Trail Blazers for the 2022-23 season, Barrett-Jackson Fantasy Bid, an Oscars game, a Mount Sinai convocation ceremony, and multiple seasons of Big Brother on Seven Network Australia including winner voting. Average viewer engagement levels have been reported at 12%.
Latest developments
In February 2025 Sweden-listed Adventure Box Technology AB (Nasdaq First North: ADVBOX) announced a letter of intent, executed 8 February 2025, to acquire 100% of Blok Sports LLC and 51% of Sparx for total consideration of $12 million, payable in Adventure Box shares in four $3,000,000 tranches beginning 31 March 2025 at a 15% discount to the trailing 30-day volume-weighted average price, subject to definitive agreements and shareholder approvals. Sparx was described in that release as a Blok Sports subsidiary providing fan engagement, content and monetization solutions to customers including ESPN, Disney and Turner Sports.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned in the audience-participation and second-screen engagement segment of broadcast media technology, differentiated by deployments with large U.S. sports and entertainment brands. Companies listed as similar include Panopto, Vimeo, Brightcove, Vidyard, Dacast, Kaltura, Wowza and Wistia. Annual revenue has been estimated externally in the $1M-$10M range.
The company emphasizes patent-protected technology, real-time interaction at large concurrent scale, access to 100% of engagement data, integration of interaction results directly into broadcast and in-venue displays, and a combination of sponsorship, loyalty, transactional and NFT monetization within a single platform.
Technology
A cloud-based, patented platform supporting simultaneous real-time interaction by millions of concurrent users across mobile, tablet and desktop. Capabilities include voting, polling, trivia, predictions, leaderboards, real-time gamification, live auctions, loyalty mechanics, theme/branding customization via Theme Builder, video-on-demand experiences, audience analytics, and an integrated NFT module. Data can be piped into broadcast and in-stadium graphics, including via Ross Video XPression. Reported web/tech stack elements include React, PHP, Onsen UI, WordPress, Wix, HubSpot Analytics and Google Analytics.
Go-to-market
Direct enterprise sales to networks, leagues, teams and brands, supported by case studies and a demo request flow on the company website, plus channel presence via the Ross Video XPression Marketplace for broadcast graphics integration. A self-serve SaaS platform was announced as a means of reaching any content originator. The company also engaged Cameron Thomson Group in January 2023 in connection with investor-facing activity.
Broadcasters and cable/streaming networks, media companies, sports teams and leagues, event producers, content creators and brand sponsors. Named clients and brand partners include ESPN, ABC/Disney, NBC Sports, CNN, Fox Sports, Discovery Networks, Twitch, Turner Sports, NESN, the Boston Bruins, Boston Red Sox, Portland Trail Blazers, Orlando Magic, Sinclair Broadcast, BrinxTV, Barrett-Jackson, Mount Sinai, The Oscars and Seven Network Australia's Big Brother.
Geography
Head office activity reported in Vancouver, British Columbia, Canada, with a Canadian operating subsidiary (Sparx Technology Corp.) and a U.S. operating subsidiary (iPowow USA Inc.); external listings place the company in Los Angeles / California, and contact numbers are listed in Calgary (403) and North Carolina (704) area codes. Deployments span the United States, Canada and Australia, with staff reported across North America, Europe and Asia.
History
Founded in 2007 per external company databases. The business operated through a Canadian subsidiary, Sparx Technology Corp., and a U.S. subsidiary, iPowow USA Inc., and became a TSX Venture Exchange-listed company (SPRX), also quoted on OTCQB as STCXF. Kirstine Stewart joined the board as Director and Executive Chair in April 2022 and stepped down in March 2023, when Andy Batkin was appointed Director and Executive Chair. In January 2023 the company engaged Cameron Thomson Group. In January 2024 Sparx entered a binding letter of intent with Blok Sports LLC to sell its operating assets and iPowow USA in exchange for about 14% of Blok's post-transaction common units, with the shell's TSXV listing expected to move to NEX and 34,127,103 escrowed common shares to be cancelled at closing; the sale was reported as completed in 2024. In February 2025 Adventure Box Technology AB announced a letter of intent to acquire 100% of Blok Sports and 51% of Sparx for total consideration of $12 million.
Risks & controversies
Following the January 2024 sale transaction with Blok Sports, Sparx was expected to retain no operating assets and no material liabilities, with its TSX Venture Exchange listing expected to transfer to NEX, leaving shareholders holding an approximately 14% interest in a private, early-stage buyer. Completion depended on conditions including a US$500,000 financing by Blok, an independent fairness opinion, and regulatory, creditor and shareholder approvals. The subsequent Adventure Box transaction was announced only as a letter of intent requiring definitive agreements and further shareholder authorizations for share issuances. Company filings note that forward-looking statements about the transactions and future operations are subject to risks and may not materialize.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 13
launches, deals, and filingsAdventure Box Technology AB (STO: ADVBOX) announced a letter of intent, executed 8 February 2025, to purchase 100% of Blok Sports LLC and 51% of Sparx for total consideration of $12 million, paid via an initial $3,000,000 share issuance on 31 March 2025 at a 15% discount to the 30-day VWAP and further $3,000,000 issuances on 31 December 2025, 2026 and 2027, subject to definitive agreements and shareholder approvals.
$12M source β
Reported sale of Sparx Technology's assets and subsidiary to Blok Sports LLC.
Reported that Sparx Technology (OTCPK:STCXF; TSXV:SPRX) would sell all shares of its U.S. operating subsidiary, iPowow USA, to Blok.
Sparx entered a binding letter of intent dated 7 January 2024 with Blok Sports LLC of Los Angeles to sell its operating assets, including all shares of U.S. subsidiary iPowow USA Inc. Sparx was to receive approximately 14% of Blok's post-transaction common units, subject to increase on revenue criteria; Sparx would retain no operating assets or material liabilities, its TSXV listing was expected to transfer to NEX, and 34,127,103 escrowed common shares were to be cancelled at closing. Conditions included a US$500,000 financing by Blok, a fairness opinion and regulatory, creditor and shareholder approvals.
Sparx appointed Andy Batkin, CEO of Duration Media LLC, as Director and Executive Chair. Kirstine Stewart stepped down as Director and Executive Chair in connection with the appointment.
Sparx released Theme Builder, giving Sparx Studio users the ability to fully customize themes.
Media executive Kirstine Stewart joined the Sparx Technology board as Executive Chair and took on a role as Strategic Advisor.
Sparx rolled out a new Video On Demand product inside Disney Now in the U.S., providing a gamified experience around a Disney Channel movie on desktop, tablet or mobile.
Sparx said it was positioned for global expansion through a soon-to-be-launched self-serve SaaS platform offering any content originator a network-quality interactive consumer experience.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Sparxtechnologysparxtechnology.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sparxtechnology do?
- Sparx Technology is a publicly traded interactive media company whose cloud platform powers second-screen fan engagement for broadcasters.
- Who are Sparxtechnology's investors?
- Sparxtechnology's investors include Caliber Ventures.