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Sparrow
Techstars '23Chicago, US · 7 known investors
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Sparrow Finance is a goal-oriented bitcoin savings platform and community built for women.
Also known as Sparrow Finance · The CryptoMom App
Founders & leadership
Investors · 7
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: press coverage · Not right? Tell us
How we know: prnewswire.com · Not right? Tell us
How we know: prnewswire.com · Not right? Tell us
How we know: press coverage · Not right? Tell us
Also in the syndicate · 2
Funding
SEC filings, press & company announcements$35M disclosed across 1 of 3 rounds · 2020–2025
- $35MSeries BJul 2025 · 2 sourcesSource ↗
- Undisclosed amountSeries AFeb 2022Source ↗
- Undisclosed amountSeries AJun 2020
HDR Group (lead), Du Capital, FinLab EOS VC, Signum Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Sparrow Finance is a bitcoin platform and community designed for women, operating at joinsparrow.co. The platform is positioned as goal-oriented: it lets users buy bitcoin through automatic monthly purchases allocated into personalized funds tied to individual savings goals, alongside educational resources intended to make bitcoin more approachable and relevant to everyday life.
The product provides digital keys accessed through the platform itself, so users can hold and own bitcoin without external hardware accessories, which the company frames as lowering the technical barrier to entry. Product design and offerings are described as informed by women's lived experiences, careers and lifestyles, on the premise that women invest differently than men. The platform launched publicly in the United States in February 2024 and account creation is free.
Founding story
Co-founder and CEO Kendra Cole has said she was motivated to create the company by her own experience of learning and using bitcoin, viewing it as a way both to improve her financial future and to connect with her children as future native web3 users.
Business model
Sparrow Finance operates a consumer platform through which users create free accounts and make recurring bitcoin purchases held in custody-simplified digital keys accessible via the platform.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a bitcoin platform built for women by women, differentiating on user experience and product selection informed by women's financial behavior.
Technology
A web platform for automated recurring bitcoin purchases organized into personalized goal-based funds, with digital keys provisioned and accessed through the platform rather than through external hardware wallets.
Go-to-market
Direct-to-consumer sign-ups for free accounts via joinsparrow.co, supported by educational content and a community oriented around women bitcoin users, with public launch publicized through a press release.
Women in the United States who want to buy and hold bitcoin in connection with personal financial goals, including mothers.
Geography
Headquartered in Chicago, with the platform available to users in the United States.
History
The company was previously known as The CryptoMom App and went through a rebrand and name change to Sparrow Finance ahead of its public launch, a change it said better reflected its user base and allowed flexibility for product expansion; the name references the sparrow bird, cited as a metaphor for industriousness and perseverance. The company participated in Techstars in 2023 and announced its live platform in February 2024.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 3
launches, deals, and filingsSparrow Finance announced its goal-oriented bitcoin platform for women was live and open to the public in the United States, offering automatic monthly bitcoin purchases into personalized funds and platform-held digital keys.
The company rebranded and changed its name from The CryptoMom App to Sparrow to better reflect its user base and allow for product expansion.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Sparrow Careers | Sparrowsparrow.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sparrow do?
- Sparrow Finance is a goal-oriented bitcoin savings platform and community built for women.
- Who founded Sparrow?
- Sparrow was founded by Cole McKussic.
- Who are Sparrow's investors?
- Sparrow's investors include Techstars, BITKRAFT Ventures, Du Capital, Signum Capital, Sparrow Capital.
- How much funding has Sparrow raised?
- Sparrow has disclosed $35M raised across 1 of its 3 known rounds.
- Where is Sparrow headquartered?
- Sparrow is headquartered in Chicago, US.