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SparkToro

Seattle, US · Founded 2017 · Washington LLC · 2 known investors

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SparkToro provides audience research software that surfaces the websites, podcasts, YouTube channels, social accounts, search terms, and AI tools a target audience engages with. It helps marketers build personas and turn audience insights into content, SEO, and social strategies.

Data & InfrastructureMarketing TechSaaS

Founders & leadership

SparkToro was founded in 2017 by Rand Fishkin.

RFRand Fishkin
Rand FishkinCofounder & CEOHe previously founded and led Moz from 2001 to 2017, and is also cofounder of indie game studio Snackbar Studio and alert monitoring service Alertmouse.

Investors · 2

75 & SunnyreportedLos Angeles · $100K – $5M

How we know: the VCSheet dataset · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$597.5K disclosed across 1 round · 2018

▶$597.5KraisedApr 2018 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Casey HenryPromoter
  • Rand FishkinExecutive Officer, Director, Promoter
Offering amount
$1.5M
Amount sold
$597.5K
First sale
Apr 2018
Incorporated
Limited Liability Company, Washington, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 1

SEMrushSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.

Companies working in the same space as SparkToro.

In the news

Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs) - SparkTorosparktoro.com · Nov 2024SparkToro Raised a Very Unusual Round of Funding & We're Open-Sourcing Our Docs - SparkTorosparktoro.com · Jun 2018

Frequently asked questions

What does SparkToro do?
SparkToro provides audience research software that surfaces the websites, podcasts, YouTube channels, social accounts, search terms, and AI tools a target audience engages with. It helps marketers build personas and turn audience insights into content, SEO, and social strategies.
Who founded SparkToro?
SparkToro was founded by Rand Fishkin in 2017.
Who are SparkToro's investors?
SparkToro's investors include Union Bay Partnes, 75 & Sunny.
How much funding has SparkToro raised?
SparkToro has disclosed $597.5K raised across 1 round.
Where is SparkToro headquartered?
SparkToro is headquartered in Seattle, US.