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SparkToro

Seattle, US · Founded 2017 · Washington LLC · 1 known investors

Find your way into SparkToro

108 people in our graph share verified history with the SparkToro team — schools, employers, funds. One of them is your warm intro.

Matt Wittunlockedknows Rand Fishkin · together at University of Washington (overlapped)
×11knows the team · via University of Washington

SparkToro provides audience research software that surfaces the websites, podcasts, YouTube channels, social accounts, search terms, and AI tools a target audience engages with. It helps marketers build personas and turn audience insights into content, SEO, and social strategies.

Data & InfrastructureMarketing TechSaaS

Founders & leadership

SparkToro was founded in 2017 by Rand Fishkin.

RFRand Fishkin
Rand FishkininCofounder & CEOHe previously founded and led Moz from 2001 to 2017, and is also cofounder of indie game studio Snackbar Studio and alert monitoring service Alertmouse.

Investors · 1

75 & SunnyreportedLos Angeles · $100K – $5M

Reported raises · per SEC filings

Form D private placements

$597.5K disclosed across 1 round · 2018

▶$597.5KraisedApr 2018 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Casey HenryPromoter
  • Rand FishkinExecutive Officer, Director, Promoter
Offering amount
$1.5M
Amount sold
$597.5K
First sale
Apr 2018
Incorporated
Limited Liability Company, Washington, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 1

by search overlap
SEMrush190 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.

Companies competing with SparkToro for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs) - SparkTorosparktoro.com · Nov 2024Why I Invested in SparkToro. Three years ago, I wrote in… | by Chris Savage | Savage Thoughtssavagethoughts.com · Aug 2018SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs | by Rand Fishkin | Mediummedium.com · Jun 2018SparkToro Raised a Very Unusual Round of Funding & We're Open-Sourcing Our Docs - SparkTorosparktoro.com · Jun 2018

Frequently asked questions

What does SparkToro do?
SparkToro provides audience research software that surfaces the websites, podcasts, YouTube channels, social accounts, search terms, and AI tools a target audience engages with. It helps marketers build personas and turn audience insights into content, SEO, and social strategies.
Who founded SparkToro?
SparkToro was founded by Rand Fishkin in 2017.
Who are SparkToro's investors?
SparkToro's investors include 75 & Sunny.
How much funding has SparkToro raised?
SparkToro has disclosed $597.5K raised across 1 round.
Where is SparkToro headquartered?
SparkToro is headquartered in Seattle, US.