스페이스오디티
6 known investors
Space Oddity is a music creative group that supports artists and musicians with creative and campaign work in the music industry. It positions itself as a partner helping artists succeed and reach audiences.
Also known as Space Oddity · 스페이스오디티
Investors · 6
Also in the syndicate · 4
Company profile
researched Aug 2026스페이스오디티 (Space Oddity) is a Korean music company that describes itself as a "music creative group" supporting artists and helping them reach audiences. From 2017 it focused on music content planning and building a creative network, producing songs with artists such as Paul Kim and MeloMance and running the 'Digging Club Seoul' remake project associated with Korea's city-pop revival, alongside advertising and branded projects built around music.
From 2019 the company added IT services, launching 'blip', an app and YouTube entertainment-content brand for global K-pop fans described in press coverage as an essential app for fandom activity, and 'K-POP RADAR', a fandom-data dashboard for music-industry professionals that analyzes data on more than 700 artist teams to track fandom growth and trends. The company's own site organizes its work into branded projects, music campaigns, songs, work with artists, a creative conference and merchandise, and publishes a 'How we work' magazine covering its slogan, mission and core values.
More recently the company has built a "K-pop fandom incubating service" that combines its creative network, data-driven IT solutions and fandom expertise to help new and small or mid-sized K-pop artists build competitiveness and fandoms in global markets. Management characterizes this as the start of the company's "season 3".
Business model
Space Oddity combines client-facing creative work — branded music projects, music campaigns, advertising projects and songs produced with artists — with owned digital products: the blip fan app and YouTube channel, and the K-POP RADAR fandom data dashboard for industry users. Its newest line is a K-pop fandom incubating service sold as a solution to new and small/mid-sized artists and their agencies.
Traction
The blip app passed 2 million cumulative downloads and its 'fan log' feature reached 100,000 entries within a month of launch and 1 million within 10 months, per company press listings. K-POP RADAR analyzes data on over 700 artist teams. The fandom incubating service was applied in the first half of 2024 to artists including rookie group YOUNG POSSE, with results cited by the company.
Latest developments
In September 2024 Space Oddity announced the close of a KRW 5 billion Series B led by existing investor KC Ventures with new investors RBW, Laguna Investment and Smart Study Ventures, to scale its K-pop fandom incubating service. Around the same time, Jang Hong-seok, former co-CEO of Delicious and a veteran of Naver, Coupang and MyRealTrip, joined as vice president and CPO, and the company began free distribution of the 'YAHO' Korean-language learning worksheet featuring K-pop artists.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in Korea as a music startup turned entertainment-technology company, noted in press for producing chart hits without having any artists signed to it, and for operating widely used K-pop fandom products (blip, K-POP RADAR). Investor RBW's CEO framed the fandom incubating system as a way for new and smaller artists to build global fandoms.
Combines creative music production and campaign capabilities with proprietary fandom data and app products, and operates as a music company without its own roster of signed artists; blip was recognized in Korea Creative Content Agency's ICT music-tech program and took first place in the Google Play/Ministry of SMEs and Startups 'Changgu' program.
Technology
The company operates a mobile app for K-pop fans (blip, including a 'fan log' feature and 'super blip' service) and a fandom data dashboard, K-POP RADAR, which aggregates and analyzes fandom data across more than 700 artist teams to monitor fandom growth and trends.
Go-to-market
Growth has come through music and content projects with well-known artists and brand partners, YouTube entertainment content under the blip brand, published fandom data and reports (K-POP RADAR year-end and world-map releases, conferences), and a creative conference and newsletter. For overseas exposure it developed 'YAHO', a free game-format Korean-language worksheet distributed at popular restaurants and photo-booth venues in New York and Europe, in which new and small/mid-sized K-pop artists act as Korean teachers.
Global K-pop fans (blip app and YouTube content), music-industry professionals and agencies using fandom data (K-POP RADAR), brands commissioning music-led campaigns and branded content, and new or small/mid-sized K-pop artists using the fandom incubating service.
Geography
Headquartered in South Korea, with global-facing products for international K-pop fans and overseas promotional activity in New York and Europe.
History
The company has run music creative and content work since 2017, including the Digging Club Seoul remake project and hits with artists such as Paul Kim and MeloMance. In 2019 it began 'Space Oddity 2.0', launching the fandom research unit blip and the K-POP RADAR fandom data service and moving into IT services. It held the creative conference '2019: A SPACE ODDITY', launched the blip app for global K-pop fans, raised a Series A in 2022, and in September 2024 closed a Series B while beginning what management calls its 'season 3' centered on K-pop fandom incubating.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsblip was selected for the Korea Creative Content Agency's ICT music-tech support program and took first place in the 'Changgu' program hosted by Google Play and the Ministry of SMEs and Startups.
Space Oddity said it completed a KRW 5 billion (5 billion won) Series B round led by existing investor KC Ventures, with RBW, Laguna Investment and Smart Study Ventures joining as new investors; proceeds are earmarked for scaling its K-pop fandom incubating service. The round came two years after its 2022 Series A.
Jang Hong-seok, former co-CEO of Delicious with prior experience at Naver, Coupang and MyRealTrip, joined Space Oddity as vice president and Chief Product Officer.
Space Oddity developed and began free distribution of 'YAHO', a game-format Korean-language worksheet in which new and small/mid-sized K-pop artists act as Korean teachers, distributed at popular restaurants and photo-booth locations in New York and Europe.
Space Oddity began operating as an IT service company, establishing the fandom research unit/brand blip — an app and YouTube entertainment content service for global K-pop fans — and the K-POP RADAR fandom data dashboard.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- 스페이스오디티spaceoddity.me · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 스페이스오디티 do?
- Korean music creative group and entertainment-tech company behind K-pop fandom app blip and the K-POP RADAR data dashboard.
- Who are 스페이스오디티's investors?
- 스페이스오디티's investors include Kiwoom Investment, Laguna Investment.