Soul
Shanghai, CN · Founded 2015 · 8 known investors
Soul is a Chinese AI-powered immersive social platform where users interact through customizable avatars rather than real identities, matched by interest graphs and AI-driven recommendations. The platform targets young users seeking social connection based on shared interests, personality, and lifestyle through features like interest matching, AI-assisted conversation tools, and emotional value-focused content.
Founders & leadership
Soul was founded in 2015 by Zhang Lu.
ZL
Zhang LuCEO & Founder
TM
Tao MingChief Technology Officer & Executive Director
ZG
Zhang GaozhengVice President of Technology & Executive Director
Investors · 8
Granite AsiaSingapore · $5M – $25M
Morningside Venture Capital LimitedShanghai · $5M – $400M
Cleveland AvenuereportedChicago · $1M – $10M
Horizons VenturesreportedHong Kong · $1M – $110M
Liberty City VenturesreportedNew York
Salesforce VenturesreportedSan Francisco · $5M – $50M
Solasta VenturesreportedBoston
TemasekreportedSingapore
Competitors · 2
by search overlapXOUL AI character & content10 shared keywordsXoul is a platform for creating and chatting with AI characters, immersive scenarios, and original worlds. It offers user-generated AI experiences for consumers.
Apptopia7 shared keywordsApptopia provides mobile app consumer data—app store intelligence and device-level panel data covering 3,500+ public tickers across 160+ countries—for use in quantitative investment research, backtesting, and machine learning models. It serves financial institutions and institutional investors seeking behavioral signals for trading and allocation decisions.
Companies competing with Soul for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Soul do?
- Soul is a Chinese AI-powered immersive social platform where users interact through customizable avatars rather than real identities, matched by interest graphs and AI-driven recommendations. The platform targets young users seeking social connection based on shared interests, personality, and lifestyle through features like interest matching, AI-assisted conversation tools, and emotional value-focused content.
- Who founded Soul?
- Soul was founded by Zhang Lu in 2015.
- Who are Soul's investors?
- Soul's investors include Granite Asia, Morningside Venture Capital Limited, Cleveland Avenue, Horizons Ventures, Liberty City Ventures, Salesforce Ventures, Solasta Ventures, Temasek.
- Where is Soul headquartered?
- Soul is headquartered in Shanghai, CN.






