SOTRO

SOTRO, which trades as SOTRO Innovations, is a hair care device company whose flagship product is the SOTRO DUO, a patented collapsible 2-in-1 micro mist hair steamer and hooded hair dryer system aimed at people with curly, afro-textured or natural hair. The company positions the device for maintaining a regular hair care routine intended to address reversible hair loss and damage, keep strands moisturized, reproduce salon-style set styling results and ease detangling.

The product line is sold direct-to-consumer through a Shopify storefront and comprises three items: the SOTRO DUO device, the Kickstand Pillow (an accessory designed specifically for the DUO to position it on any surface), and the SOTRO Recline Bundle, a styling kit combining the device, water tank, dryer fan and kickstand pillow. The DUO is offered in six colorways marketed as blush, abyss, gravender, wine, sage and cognac. The device is described as travel- and storage-friendly and as being packaged sustainably, and is marketed for both at-home use and professional/salon use.

Business model

Direct-to-consumer sale of hair care hardware through the company's own Shopify-powered online store, with an accessory and bundle upsell alongside the core device. Checkout for the SOTRO DUO is presented as a deferred, subscription or recurring purchase, with the customer's payment method charged at the stated prices, frequency and dates until the order is fulfilled or cancelled.

Product sales. The SOTRO DUO is listed from $895.00, with the abyss colorway at $895.00 and the gravender, blush, wine, cognac and sage colorways at $1,090.00; the Kickstand Pillow is listed from $85.00 and the SOTRO Recline Bundle from $925.00.