Sortify
1 known investors
Find your way into Sortify
97 people in our graph share verified history with the Sortify team — schools, employers, funds. One of them is your warm intro.
Avantika Guptaunlockedknows Alan Potter · together at The University of Auckland (overlapped)
×3knows the team · via University of Auckland
knows the team · via Simpson Grierson
×7knows the team · via Ashurst
Sortify.tm builds AI-based trademark software for brand owners, trademark attorneys and IP offices, including a subscription productivity toolkit for goods and services tasks and an automated assisted trademark filing portal connected to IP offices via API. Its trademark registration platforms cover Australia, New Zealand, the UK, Singapore, Malaysia and Hong Kong, serving the intellectual property and trademark law industry.
Founders & leadership
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Claire FoggoinCo-founder & CEOClaire Foggo is co-founder and CEO of Sortify, a New Zealand-based company that develops AI-powered trademark software and online registration platforms for brand owners, trademark attorneys, and intellectual property offices across Australia, New Zealand, the UK, Singapore, Malaysia, and Hong Kong.
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Alan PotterinCo-founder & Head of InnovationAlan Potter is an intellectual property and trademark attorney who worked as a partner at major law firms and founded Potter IP, a boutique practice, before transitioning to software development. He is co-founder and head of innovation at Sortify, which provides AI-based trademark registration and compliance software serving brand owners, attorneys, and IP offices across multiple jurisdictions.
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Blair LeightoninCTO
Investors · 1
Frequently asked questions
- What does Sortify do?
- Sortify.tm builds AI-based trademark software for brand owners, trademark attorneys and IP offices, including a subscription productivity toolkit for goods and services tasks and an automated assisted trademark filing portal connected to IP offices via API. Its trademark registration platforms cover Australia, New Zealand, the UK, Singapore, Malaysia and Hong Kong, serving the intellectual property and trademark law industry.
- Who founded Sortify?
- Sortify was founded by Claire Foggo, Alan Potter.
- Who are Sortify's investors?
- Sortify's investors include WNT Ventures.

