Soapbox
Los Angeles, US · 7 known investors
Soapbox SaaS provides cloud-based software for e-commerce retailers to manage and fulfill purchase orders across one or more online storefronts. The platform is licensed to merchants on a tiered subscription basis.
Also known as onsoapbox.com · Soapbox SaaS, Inc.
Investors · 7
Also in the syndicate · 4
Company profile
researched Aug 2026Soapbox (Soapbox SaaS, Inc.) operates a unified supply chain management platform that combines order management (OMS), inventory management (IMS) and shipping management, including discounted parcel and LTL freight rate shopping, in a single system. The platform is aimed at operations, supply chain and logistics teams at retail brands, CPG companies, third-party logistics providers (3PLs) and warehouses that process roughly 1,000 to 100,000 or more orders per month. Core capabilities include order routing, prioritization and fulfillment, stock tracking with thresholds and shortage alerts, automated carrier rate comparison, rules-based routing, batching and exception handling, and integrations with existing commerce and logistics tools.
The company positions the product as a replacement for a fragmented stack of ERPs (such as NetSuite or SAP), storefronts (such as Shopify or Amazon), warehouse management systems, spreadsheets and individual carrier portals, which it says leave operations teams with conflicting data, overselling from stale inventory counts, late shipments and manual reconciliation. Soapbox standardizes inventory, order and performance data so figures reconcile across systems. Packaged offerings include Soapbox for Retail (multichannel order routing and fulfillment across stores, warehouses and online) and Soapbox for CPG (inventory tracking across partners, channels and nodes). The company also markets "Basic 3PL," a fulfillment service running on the Soapbox platform with no minimums, and states that it reduces customer costs through its network of 3PLs, parcel carriers and freight partners.
Product history described by the company includes early inventory, order and shipping management tools, a WMS Lite warehouse product introduced in 2021, a 3PL Manager product in 2023, and billing plus self-service LTL in 2024. A separate web application is hosted at app.soap-bx.com with login and registration, supported on desktop Chrome and Firefox.
Founding story
The founding team built software to operate their own warehouse and 4PL network, where disconnected systems and lagging updates created daily operational problems. They first built tools for their warehouse team, then for the brands they served, concluding that the underlying issue was the disconnection between orders, inventory and shipping rather than any single function, and designed Soapbox from the outset as a single platform rather than a set of stitched-together tools.
Business model
Soapbox licenses cloud-based supply chain software to merchants, brands, retailers, 3PLs and warehouses, and additionally offers a fulfillment service ("Basic 3PL") running on its own platform, supported by a network of 3PLs, parcel carriers and freight partners through which it says it obtains discounted parcel and LTL rates.
Software licensing to merchants and logistics operators, complemented by a fulfillment service offering; the company states it reduces customer shipping costs via its network of 3PLs, parcel carriers and freight partners, including discounted parcel and LTL freight rate shopping.
Traction
The company cites 2 million orders managed, 25% fewer inventory losses and 5x ROI on its site. It reports onboarding 1,000 customers in 2020, its first Fortune 1000 customer in 2023 and its first Fortune 100 customer in 2024. Named customer references include Christy, UBest Pack, Toast! Supplements, Lasuens and De-Fi.
Latest developments
In 2024 the company launched billing and self-service LTL functionality and onboarded its first Fortune 100 customer. It is also marketing "Basic 3PL," a fulfillment offering running on the Soapbox platform with no minimums, and is advertising open roles.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Soapbox competes in supply chain execution software, overlapping with order management systems, warehouse management systems and transportation/shipping tools, and positions itself as a consolidation layer replacing ERPs, spreadsheets, carrier portals and warehouse tools for mid-market brands and logistics providers.
The company positions itself against point solutions, arguing that standalone OMS tools lack real-time inventory visibility, WMS tools do not route orders intelligently, and shipping tools rate-shop carriers without understanding fulfillment constraints; Soapbox instead unifies OMS, IMS and shipping/TMS functions in one system so operations teams do not have to integrate separate tools.
Technology
A single connected layer spanning order, inventory and shipping management, with automated routing, batching and exception handling based on configurable rules, real-time alignment of orders, inventory and shipments across connected systems, standardized data across modules, carrier rate shopping for parcel and LTL freight, and prebuilt integrations with commerce and logistics tools including Shopify. The customer-facing application is a browser-based app supported on desktop Chrome and Firefox.
Go-to-market
Direct sales led by demo requests on the website, with lead capture segmented by visitor type (3PL, warehouse, brand/merchant, retailer). The company publishes customer case studies, markets vertical packages for retail and CPG, and works with channel partners such as shipping platform Shippo, whose channel sales manager is quoted as a partner reference.
Operations, supply chain and logistics teams at consumer and retail brands, CPG companies, 3PLs, warehouses and retailers handling approximately 1,000 to 100,000+ orders per month, particularly those that have outgrown Shopify apps, spreadsheets and standalone shipping tools.
Geography
Headquartered in Los Angeles, US, where the company says it started in a garage. It cites work supporting an international customer's expansion into the US market.
History
According to the company, Soapbox was founded in 2019 and began in a garage in Los Angeles, with the software originally built to run the founders' own warehouse and 4PL network before being productized for outside brands. It launched earlier than planned in 2020 as companies shifted online during COVID, and reports onboarding 1,000 customers that year across inventory, order and shipping management tools. WMS Lite for warehouse-level workflows launched in 2021. In 2023 the company expanded into 3PL operations with 3PL Manager, onboarded its first Fortune 1000 customer, and raised a seed round. In 2024 it launched billing and self-service LTL and added its first Fortune 100 customer.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsExpanded shipping and billing capabilities with the launch of billing and self-service LTL freight.
Company states it raised a seed round backed by Mucker, Mantis, Switch, Aglaé and S&A Family Office; amount not disclosed.
Expanded into 3PL operations with the launch of 3PL Manager and onboarded the company's first Fortune 1000 customer.
Introduced WMS Lite to support warehouse-level workflows.
Soapbox launched earlier than planned as companies moved online, offering inventory, order and shipping management tools; 1,000 customers were onboarded.
The company was founded in 2019, starting in a small garage in Los Angeles.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Soapboxsoap-bx.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Soapbox do?
- Soapbox is a supply chain platform combining order, inventory and shipping management for brands, 3PLs and warehouses.
- Who are Soapbox's investors?
- Soapbox's investors include Mucker Capital, Aglae Ventures, Mantis Capital.
- Where is Soapbox headquartered?
- Soapbox is headquartered in Los Angeles, US.