So Good Brand
Minneapolis, US · Founded 2013 · Delaware corporation · 1 known investors
Find your way into So Good Brand
Each arrow is one introduction. Sign up to fill in the first one.
211 people can intro you to Rita
Ask Will Young to introduce you to Rita Katona
You →Will · together at Brandless, Inc. →Rita
2 people can intro you to Eric
Ask Jamie Chen to introduce you to Eric Hall
You →Jamie · together at SEEQ →Eric
Sign up to find every way you can get introduced to So Good Brand
- Your email: who you already know at So Good Brand, and who your contacts know
- 2nd- and 3rd-degree connections: people you know who worked, studied or invested with the So Good Brand team
- Your LinkedIn: the connections who can make the intro for you
We rank every route by how warm it is, so you raise on warm intros instead of cold emails.
Founders & leadership
EH
Eric HallCOO and DirectorEric Hall is COO and Director at So Good Brand, a CPG company he co-founded that operates manufacturing powered by renewable energy. He has previously worked at Bain & Company.
RK

Rita KatonaCEO and DirectorRita Katona is CEO and Director of So Good Brand, a company focused on consumer products and sustainable practices.
Board
RO
Ronald OttenBoard director
Investors · 1
Reported raises · per SEC filings
Form D private placements$12.1M disclosed across 2 rounds · 2016–2020
▶$10.5MraisedNov 2020 · 7 investors · ManufacturingRule 506(b)
▶$10.5MraisedNov 2020 · 7 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Ronald OttenDirector
- Eric HallExecutive Officer, Director
- Michael SigelExecutive Officer
- Alicia SontagDirector
- Neda DaneshzadehDirector
- Kent PilakowskiDirector
- Rita KatonaExecutive Officer, Director
- Offering amount
- $10.5M
- Amount sold
- $10.5M
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.6MraisedOct 2016 · 6 investors · ManufacturingRule 506(b)
▶$1.6MraisedOct 2016 · 6 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Eric HallExecutive Officer, Director
- Rita KatonaExecutive Officer, Director
- Ronald OttenDirector
- Offering amount
- $1.6M
- Amount sold
- $1.6M
- First sale
- Oct 2016
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- Who are So Good Brand's investors?
- So Good Brand's investors include PRELUDE.
- How much funding has So Good Brand raised?
- So Good Brand has disclosed $12.1M raised across 2 rounds.
- Where is So Good Brand headquartered?
- So Good Brand is headquartered in Minneapolis, US.