Who founded Snowplow?

Snowplow was founded by Yali Sassoon in 2012.

Who are Snowplow's investors?

Snowplow's investors include Atlantic Bridge Ventures, MMC Ventures, New Enterprise Associates (NEA), Databricks Ventures.

Snowplow

Founded 2012 · 142 employees on LinkedIn · 5 known investors

Find your way into Snowplow

Your email: who you already know at Snowplow, and who your contacts know
2nd- and 3rd-degree connections: people you know who worked, studied or invested with the Snowplow team
Your LinkedIn: the connections who can make the intro for you

We rank every route by how warm it is, so you raise on warm intros instead of cold emails.

Snowplow provides customer data infrastructure that captures granular first-party behavioral data and turns it into real-time, AI-ready signals for product and marketing teams. It serves product teams building adaptive experiences, experimentation, and feature optimization by delivering historical and real-time user attributes without heavy in-house data engineering.

AI & Machine Learning Data & Infrastructure Developer Tools Marketing Tech SaaS

Founders & leadership

Snowplow was founded in 2012 by Yali Sassoon.

Yali SassoonCo-founder and CTO

Alex DeanFounder

Investors · 5

Atlantic Bridge Ventureslisted by Atlantic Bridge VenturesPalo Alto · $1M – $5M

How we know: Atlantic Bridge Ventures's portfolio page · a partner's Signal profile · gritdaily.com · open dataset · 5k.vc investor directory · Not right? Tell us

MMC Ventureslisted by MMC VenturesLondon · $635K – $13M

How we know: MMC Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

New Enterprise Associates (NEA)listed by New Enterprise Associates (NEA)Menlo Park · $200K – $40M

How we know: a partner's Signal profile · funding news · gritdaily.com · open dataset · 5k.vc investor directory · Not right? Tell us

Databricks VenturesreportedSan Francisco

How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Also in the syndicate · 1

MMC

Funding

SEC filings, press & company announcements

Undisclosed amountSeries BJul 2022
Source ↗
Undisclosed amountSeries BJun 2022
NEA (lead), Atlantic Bridge, MMC
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Snowplow do?: Snowplow provides customer data infrastructure that captures granular first-party behavioral data and turns it into real-time, AI-ready signals for product and marketing teams. It serves product teams building adaptive experiences, experimentation, and feature optimization by delivering historical and real-time user attributes without heavy in-house data engineering.
Who founded Snowplow?: Snowplow was founded by Yali Sassoon in 2012.
Who are Snowplow's investors?: Snowplow's investors include Atlantic Bridge Ventures, MMC Ventures, New Enterprise Associates (NEA), Databricks Ventures.