Snowplow
Founded 2012 · 142 employees on LinkedIn · 6 known investors
Snowplow provides customer data infrastructure that captures granular first-party behavioral data and turns it into real-time, AI-ready signals for product and marketing teams. It serves product teams building adaptive experiences, experimentation, and feature optimization by delivering historical and real-time user attributes without heavy in-house data engineering.
Founders & leadership
Snowplow was founded in 2012 by Yali Sassoon.
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Yali SassooninCo-founder and CTO
Investors · 6
Atlantic Bridge VenturesDublin · $1M – $5M
MMC VenturesLondon · $635K – $13M
New Enterprise Associates (NEA)Menlo Park · $200K – $40M
Databricks VenturesreportedSan Francisco
Also in the syndicate · 2
Atlantic BridgeMMC
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BJul 2022Source ↗
- Undisclosed amountSeries BJun 2022
NEA (lead), Atlantic Bridge, MMC
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Snowplow do?
- Snowplow provides customer data infrastructure that captures granular first-party behavioral data and turns it into real-time, AI-ready signals for product and marketing teams. It serves product teams building adaptive experiences, experimentation, and feature optimization by delivering historical and real-time user attributes without heavy in-house data engineering.
- Who founded Snowplow?
- Snowplow was founded by Yali Sassoon in 2012.
- Who are Snowplow's investors?
- Snowplow's investors include Atlantic Bridge Ventures, MMC Ventures, New Enterprise Associates (NEA), Databricks Ventures.