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Smart Protection
Founded 2014 · 94 employees on LinkedIn · 10 known investors
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Smart Protection provides brand and content protection services using AI and machine learning to detect and eliminate digital piracy, counterfeiting, and online threats for businesses globally. The company serves clients across entertainment, media, telecommunications, and retail sectors operating in over 25 countries.
Investors · 10
How we know: Nauta Capital's portfolio page · funding news · tech.eu · Not right? Tell us
How we know: Swanlaab Venture Factory's portfolio page · tech.eu · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: a partner's Signal profile · tech.eu · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: tech.eu · Not right? Tell us
How we know: a partner's Signal profile · tech.eu · Not right? Tell us
How we know: tech.eu · Not right? Tell us
Also in the syndicate · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BNov 2020 · 2 sources
Knight Capital (lead), Swanlaab Venture Factory (lead), Bankinter, Big Sur Ventures, CDTI, JME Ventures, Nauta Capital, Telefónica
Source ↗ - Undisclosed amountSeries ASep 2019Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Smart Protection offers a single online platform covering several brand-protection use cases: brand protection (detecting and removing counterfeit product listings, identifying unauthorized sellers and distribution channels, and controlling the Amazon Buy Box), anti-piracy (removing pirated video-on-demand content, illegal live event streams and unauthorized copies of published works), domain management (monitoring domains and addressing cybersquatting, typosquatting and website spoofing), anti-impersonation (removing fake social media profiles and apps, blocking fraudulent search results and phishing attempts), ads control (identifying and removing unauthorized advertising on Google and social media and misuse of brand names and images), and MAP and e-tailer control (monitoring product performance across e-commerce platforms, identifying pricing issues and providing market intelligence on distribution channels).
The company positions the service as 24/7 monitoring across e-commerce marketplaces, social networks, search engines, advertising channels and mobile apps, delivered through an AI platform. Prospective customers are directed to book a demo or complete a contact form handled by a sales team.
Business model
Smart Protection sells a subscription-style monitoring and enforcement platform to brand owners and rights holders, with pricing structured as a transparent flat fee that includes unlimited takedowns and no additional per-action costs. Engagements are described as tailor-made and adapted to each customer's evolving needs, with results and return on investment presented as part of the offering.
Flat-fee pricing covering unlimited takedowns, without hidden or usage-based charges.
▸Full profile — market position, technology, go-to-market
Market position
The company highlights AI-powered monitoring, coverage of all major digital channels rather than a single marketplace, customized deployments, flat-fee pricing with unlimited takedowns, a network of legal and technology partners, and a stated threat elimination rate above 95%.
Technology
The platform is built on machine learning that, according to the company, continuously improves in order to identify threats faster across channels. Coverage spans e-commerce platforms, social media, search engines, advertising, apps and domains, with continuous 24/7 monitoring and an enforcement workflow for removals and takedowns.
Go-to-market
Customer acquisition runs through the company website, where visitors can book a demo or submit a short qualification form that is followed up by a member of the sales team; a blog is used for content marketing. The company also works with a network of legal and technology partners.
Brand owners and rights holders concerned about counterfeit products, unauthorized sellers, pirated video and live-event content, published works, domain-based threats, impersonation and phishing, and unauthorized advertising, including companies selling through marketplaces such as Amazon.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Smart Protectionsmartprotection.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Smart Protection do?
- Smart Protection is an AI-powered brand protection platform that detects and removes counterfeits, piracy and impersonation online.
- Who are Smart Protection's investors?
- Smart Protection's investors include Bootstrap Europe, Extension Fund, Nauta Capital, Swanlaab Venture Factory, Big Sur Ventures, CDTI, JME Ventures, Telefónica Ventures.
- Where is Smart Protection headquartered?
- Smart Protection is headquartered in Unknown.