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Smartline

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Amsterdam-based company combining jewellery design with sensor technology for personal wellbeing tracking.

Also known as Smartline

Investors · 1

Company profile

researched Aug 2026

Smartline develops jewellery that integrates sensor technology, positioning its products as wellbeing devices intended to be worn without sacrificing the appearance or comfort of conventional jewellery. The company was founded in 2017 by Dmitriy Poltavtsev and is headquartered in Amsterdam, Netherlands.

Smartline is a portfolio company of the venture capital firm Hoxton Ventures, which invested in 2021 through its Hoxton III fund.

Founding story

The company was founded in 2017 by Dmitriy Poltavtsev.

▸Full profile — market position, technology, go-to-market, geography

Market position

Backed by Hoxton Ventures, which holds the company in its Hoxton III fund following a 2021 investment.

Positions its devices as jewellery-first wearables, aiming to deliver sensor-based wellbeing features without compromising style or comfort.

Technology

Smartline's products combine jewellery design with embedded sensor technology intended to support wellbeing monitoring for the wearer.

Go-to-market

Consumers seeking wellbeing-tracking devices in the form of wearable jewellery.

Geography

Headquartered in Amsterdam, Netherlands.

Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.

Timeline · 1

launches, deals, and filings
Jan 2021
Hoxton Ventures invests in Smartline

Hoxton Ventures lists Smartline as a portfolio company, with the investment made in 2021 out of the Hoxton III fund.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Smartline do?
Amsterdam-based company combining jewellery design with sensor technology for personal wellbeing tracking.
Who are Smartline's investors?
Smartline's investors include Hoxton Ventures.