Smartline
1 known investors
Amsterdam-based company combining jewellery design with sensor technology for personal wellbeing tracking.
Also known as Smartline
Investors · 1
Company profile
researched Aug 2026Smartline develops jewellery that integrates sensor technology, positioning its products as wellbeing devices intended to be worn without sacrificing the appearance or comfort of conventional jewellery. The company was founded in 2017 by Dmitriy Poltavtsev and is headquartered in Amsterdam, Netherlands.
Smartline is a portfolio company of the venture capital firm Hoxton Ventures, which invested in 2021 through its Hoxton III fund.
Founding story
The company was founded in 2017 by Dmitriy Poltavtsev.
▸Full profile — market position, technology, go-to-market, geography
Market position
Backed by Hoxton Ventures, which holds the company in its Hoxton III fund following a 2021 investment.
Positions its devices as jewellery-first wearables, aiming to deliver sensor-based wellbeing features without compromising style or comfort.
Technology
Smartline's products combine jewellery design with embedded sensor technology intended to support wellbeing monitoring for the wearer.
Go-to-market
Consumers seeking wellbeing-tracking devices in the form of wearable jewellery.
Geography
Headquartered in Amsterdam, Netherlands.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsHoxton Ventures lists Smartline as a portfolio company, with the investment made in 2021 out of the Hoxton III fund.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 4
primary sources listed
- Smartline - Hoxton Ventureshoxtonventures.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Smartline do?
- Amsterdam-based company combining jewellery design with sensor technology for personal wellbeing tracking.
- Who are Smartline's investors?
- Smartline's investors include Hoxton Ventures.