Smartguide

SmartGuide provides a digital audio guide platform used by tourism organisations as their official audio guide app. Clients including national and regional tourism boards, museums and exhibitions, tourist attractions, hotspot and emerging destinations, and tour operators can publish guides without hardware or custom app development. Guides can be created by the client through the SmartGuide CMS in a no-code workflow, or produced as a turn-key guide by the company's own team, with AI assistance used to build and maintain multilingual content and audio in up to 30 languages.

On the visitor side, a single consumer app aggregates self-guided audio tours covering more than 100,000 places, with content spanning destinations such as Angkor Wat, Prague, Rome and Athens. App features include personalised AI recommendations, offline maps and itineraries, stories that autoplay as the visitor walks, and 3D augmented reality experiences. Guides published on the platform are also exposed on the SmartGuide web in SEO-indexed form, which the company positions as an awareness channel for destinations.

The platform additionally offers destination management analytics, reporting who visitors are, their movement with precision described as down to meters, dwell time, and which content they engage with, presented through big-data analytics and heatmaps and aggregated to protect personal privacy.

Business model

SmartGuide sells its guide-publishing platform and CMS to tourism organisations, which use it as their official audio guide app, alongside optional turn-key guide production services by the company's experts and visitor-behaviour analytics for destination management.

Traction

The website reports 6,000 local guides, 100,000 places of interest, 10,000 audio tours and 99.99% uptime, and states the platform is trusted by hundreds of travel brands.