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SmarterHQ

Indianapolis, US · Delaware corporation · 2 known investors

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SmarterHQ was a cross-channel marketing personalization platform providing segmentation and orchestration for enterprise eCommerce brands, unifying customer data across in-store, online, and in-app channels to target audiences and deliver tailored messages. It was acquired by Wunderkind in 2020 and integrated into the Wunderkind platform as a feature called Audiences.

E-commerce Marketing Tech SaaS

Founders & leadership

AM

Angel Morales

Angel Morales Chief Innovation Officer; Board MemberAngel Morales is Chief Innovation Officer and Board Member at SmarterHQ, a marketing technology platform that integrates email, display, on-site, and mobile marketing for retail brands. He has founded companies and previously worked in SaaS, PaaS, and DaaS businesses focused on marketing automation and customer engagement.

MO

Michael Osborne

Michael OsbornePresident and CEO; Board Member

MT

Matt T. TynerDirector of Finance

Board

NA

Neeraj Agrawal

Neeraj Agrawal Board MemberGeneral Partner at Battery Ventures

HB

Howard BatesChairman of the Board; Board Member

DC

Don CourtneyBoard Member

Investors · 2

Battery Ventureslisted by Battery VenturesBoston · $500K – $100M

How we know: funding news · Not right? Tell us

Edison PartnersinferredNashville · $5M – $25Mvia Steve Zieja · board

How we know: board seat on SEC Form D · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$36.4M disclosed across 7 rounds · 2014–2020

▶$1.5MraisedFeb 2020 · 24 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Justin BatesExecutive Officer
Michael OsborneExecutive Officer, Director
Howard BatesDirector
Matt T. TynerExecutive Officer
Don CourtneyDirector
Sanjiv KalevarDirector
Robert ForlenzaDirector
Zak RayDirector

Offering amount: $2M
Amount sold: $1.5M
First sale: Jan 2020
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$2.5MraisedApr 2019 · 13 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Steve ZiejaDirector
Robert ForlenzaDirector
Sanjiv KalevarDirector
Neeraj AgrawalDirector
Don CourtneyDirector
Matt T. TynerExecutive Officer
Justin BatesExecutive Officer
Michael OsborneExecutive Officer, Director
Howard BatesDirector

Offering amount: $3M
Amount sold: $2.5M
First sale: Jan 2019
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$1.8MraisedFeb 2019 · 3 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Don CourtneyDirector
Neeraj AgrawalDirector
Matt T. TynerExecutive Officer
Justin BatesExecutive Officer
Sanjiv KalevarDirector
Steve ZiejaDirector
Robert ForlenzaDirector
Howard BatesDirector
Michael OsborneExecutive Officer, Director

Offering amount: $3M
Amount sold: $1.8M
First sale: Jan 2019
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$13MraisedJan 2017 · 29 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Neeraj AgrawalDirector
Don CourtneyDirector
Steve ZiejaDirector
Matt T. TynerExecutive Officer
Howard BatesDirector
Robert ForlenzaDirector
Michael OsborneExecutive Officer, Director
Sanjiv KalevarDirector

Offering amount: $13M
Amount sold: $13M
First sale: Dec 2016
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$2.7MraisedJul 2016 · 16 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Angel MoralesExecutive Officer, Director
Matt T. TynerExecutive Officer
Howard BatesDirector
Don CourtneyDirector
Neeraj AgrawalDirector
Michael OsborneExecutive Officer, Director

Offering amount: $3M
Amount sold: $2.7M
First sale: Jul 2016
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$8MraisedJul 2015 · 19 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Michael OsborneExecutive Officer, Director
Neeraj AgrawalDirector
Howard BatesDirector
Don CourtneyDirector
Angel MoralesExecutive Officer, Director
Matt T. TynerExecutive Officer

Offering amount: $8M
Amount sold: $8M
First sale: Jul 2015
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$7MraisedFeb 2014 · 2 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Angel MoralesExecutive Officer, Director
Don CourtneyDirector
Neeraj AgrawalDirector
Howard BatesExecutive Officer, Director
Matt TynerExecutive Officer

Offering amount: $7M
Amount sold: $7M
First sale: Feb 2014
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does SmarterHQ do?: SmarterHQ was a cross-channel marketing personalization platform providing segmentation and orchestration for enterprise eCommerce brands, unifying customer data across in-store, online, and in-app channels to target audiences and deliver tailored messages. It was acquired by Wunderkind in 2020 and integrated into the Wunderkind platform as a feature called Audiences.
Who founded SmarterHQ?: SmarterHQ was founded by Angel Morales.
Who are SmarterHQ's investors?: SmarterHQ's investors include Battery Ventures, Edison Partners.
How much funding has SmarterHQ raised?: SmarterHQ has disclosed $36.4M raised across 7 rounds.
Where is SmarterHQ headquartered?: SmarterHQ is headquartered in Indianapolis, US.