SmarterHQ
Indianapolis, US · Delaware corporation · 2 known investors
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SmarterHQ was a cross-channel marketing personalization platform providing segmentation and orchestration for enterprise eCommerce brands, unifying customer data across in-store, online, and in-app channels to target audiences and deliver tailored messages. It was acquired by Wunderkind in 2020 and integrated into the Wunderkind platform as a feature called Audiences.
Founders & leadership
AM

Angel MoralesChief Innovation Officer; Board MemberAngel Morales is Chief Innovation Officer and Board Member at SmarterHQ, a marketing technology platform that integrates email, display, on-site, and mobile marketing for retail brands. He has founded companies and previously worked in SaaS, PaaS, and DaaS businesses focused on marketing automation and customer engagement.
MT
Matt T. TynerDirector of Finance
Board
Investors · 2
Reported raises · per SEC filings
Form D private placements$36.4M disclosed across 7 rounds · 2014–2020
▶$1.5MraisedFeb 2020 · 24 investors · Other TechnologyRule 506(b)
▶$1.5MraisedFeb 2020 · 24 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Justin BatesExecutive Officer
- Michael OsborneExecutive Officer, Director
- Howard BatesDirector
- Matt T. TynerExecutive Officer
- Don CourtneyDirector
- Sanjiv KalevarDirector
- Robert ForlenzaDirector
- Zak RayDirector
- Offering amount
- $2M
- Amount sold
- $1.5M
- First sale
- Jan 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.5MraisedApr 2019 · 13 investors · Other TechnologyRule 506(b)
▶$2.5MraisedApr 2019 · 13 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Steve ZiejaDirector
- Robert ForlenzaDirector
- Sanjiv KalevarDirector
- Neeraj AgrawalDirector
- Don CourtneyDirector
- Matt T. TynerExecutive Officer
- Justin BatesExecutive Officer
- Michael OsborneExecutive Officer, Director
- Howard BatesDirector
- Offering amount
- $3M
- Amount sold
- $2.5M
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.8MraisedFeb 2019 · 3 investors · Other TechnologyRule 506(b)
▶$1.8MraisedFeb 2019 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Don CourtneyDirector
- Neeraj AgrawalDirector
- Matt T. TynerExecutive Officer
- Justin BatesExecutive Officer
- Sanjiv KalevarDirector
- Steve ZiejaDirector
- Robert ForlenzaDirector
- Howard BatesDirector
- Michael OsborneExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $1.8M
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$13MraisedJan 2017 · 29 investors · Other TechnologyRule 506(b)
▶$13MraisedJan 2017 · 29 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Neeraj AgrawalDirector
- Don CourtneyDirector
- Steve ZiejaDirector
- Matt T. TynerExecutive Officer
- Howard BatesDirector
- Robert ForlenzaDirector
- Michael OsborneExecutive Officer, Director
- Sanjiv KalevarDirector
- Offering amount
- $13M
- Amount sold
- $13M
- First sale
- Dec 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.7MraisedJul 2016 · 16 investors · Other TechnologyRule 506(b)
▶$2.7MraisedJul 2016 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Angel MoralesExecutive Officer, Director
- Matt T. TynerExecutive Officer
- Howard BatesDirector
- Don CourtneyDirector
- Neeraj AgrawalDirector
- Michael OsborneExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $2.7M
- First sale
- Jul 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8MraisedJul 2015 · 19 investors · Other TechnologyRule 506(b)
▶$8MraisedJul 2015 · 19 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael OsborneExecutive Officer, Director
- Neeraj AgrawalDirector
- Howard BatesDirector
- Don CourtneyDirector
- Angel MoralesExecutive Officer, Director
- Matt T. TynerExecutive Officer
- Offering amount
- $8M
- Amount sold
- $8M
- First sale
- Jul 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$7MraisedFeb 2014 · 2 investors · Other TechnologyRule 506(b)
▶$7MraisedFeb 2014 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Angel MoralesExecutive Officer, Director
- Don CourtneyDirector
- Neeraj AgrawalDirector
- Howard BatesExecutive Officer, Director
- Matt TynerExecutive Officer
- Offering amount
- $7M
- Amount sold
- $7M
- First sale
- Feb 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does SmarterHQ do?
- SmarterHQ was a cross-channel marketing personalization platform providing segmentation and orchestration for enterprise eCommerce brands, unifying customer data across in-store, online, and in-app channels to target audiences and deliver tailored messages. It was acquired by Wunderkind in 2020 and integrated into the Wunderkind platform as a feature called Audiences.
- Who founded SmarterHQ?
- SmarterHQ was founded by Angel Morales.
- Who are SmarterHQ's investors?
- SmarterHQ's investors include Battery Ventures, Edison Partners.
- How much funding has SmarterHQ raised?
- SmarterHQ has disclosed $36.4M raised across 7 rounds.
- Where is SmarterHQ headquartered?
- SmarterHQ is headquartered in Indianapolis, US.


