Smart Avenue Media
Manchester, GB · 2 known investors
Smart Avenue Media (SAM) is a full-service advertising agency that handles TV, video, audio and digital campaigns from creative brief through production, Clearcast approval and broadcast. It serves businesses of all sizes across the UK, offering tiered TV commercial production packages.
Also known as SAM · SMART AVENUE MEDIA LIMITED
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026Smart Avenue Media (SAM) is a UK advertising and video production agency that provides an end-to-end service from creative brief through to broadcast. Its service lines cover linear TV and broadcaster VOD advertising, audio advertising (radio, streaming, in-store audio and jingles), social and digital video, digital out-of-home, addressable TV via Sky AdSmart, pause advertising, and other video work including corporate video, animation, event coverage and product promos. The company manages Clearcast regulatory clearance in-house and describes itself as a Clearcast-approved agency.
The company positions its offering around making TV advertising accessible to businesses of varying size and budget, publishing fixed starting prices for production packages rather than quoting only on request. Its stated process runs from goal-setting and creative brief, through agreement of creative direction, campaign strategy development covering messaging and rollout planning, to production, launch and optimisation. It states that a typical TV commercial can be produced and made broadcast-ready within four to six weeks.
Smart Avenue Media Limited is registered in England (company number 14813147), incorporated on 18 April 2023, with a registered office and studio address at Swan Buildings, 20 Swan Street, Manchester. Tracy Eastwood is identified as chief executive and founder/managing director. External listings place the company in the advertising services sector with a headcount in the 1-10 range.
Founding story
Smart Avenue Media Limited was incorporated on 18 April 2023 in England. Creative UK describes the company as founded by industry figures with existing relationships across the UK TV and media ecosystem; Tracy Eastwood is listed as founder and managing director and as CEO.
Business model
Smart Avenue Media is a services business that sells creative and production work on a per-project basis, with published entry points of £3,000 + VAT for a 30-second commercial built from existing or stock footage, £6,000 + VAT for a package including a single-location filming day with crew, £15,000 + VAT for multi-day, multi-location bespoke productions with casting and custom music, and £1,200 + VAT for social and digital video ads. Packages bundle creative concepting, scripting and storyboarding, Clearcast submission and approval, graphics, voice-over, music licensing, a defined number of amendment rounds and broadcast delivery to TV stations. The company also positions itself as combining production with strategic consultancy.
Revenue comes from project fees for advertising creative and video production, structured as tiered packages (entry level, enhanced and bespoke) plus separately priced social and digital video work, with usage licences granted for defined periods such as one year on filmed and stock content.
Latest developments
In October 2025 Creative UK announced an investment from its Creative Growth Finance fund into Smart Avenue Media. According to the announcement, the capital is intended to fund recruitment of creative and business development staff, expansion into additional UK regions, and technology-led innovation and automation, accelerating a five-year growth plan. Rahul Misra, Investment Principal at Creative UK, and Tracy Eastwood, CEO of Smart Avenue Media, commented on the investment.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company is a small UK production agency positioned around the shift from linear TV toward targeted, multi-platform advertising, operating as a recommended production partner for Sky AdSmart. Creative UK's announcement cites video accounting for 64% of all online display spend and rising targeted TV ad revenues as the market backdrop for the company's expansion.
The company differentiates on in-house handling of Clearcast regulatory approval, published fixed-price production packages aimed at businesses new to or with limited budgets for TV advertising, and its status as a recommended production partner for Sky AdSmart, which it pairs with strategic consultancy alongside broadcast-quality production.
Technology
Delivery relies on broadcast production capabilities (crewed filming, graphics, special effects, animation, voice-over and music composition) combined with Clearcast compliance workflows and addressable TV distribution through Sky AdSmart, which the company describes as targeting verified Sky households across 127 TV channels and 50 devices using first-party and partner data. The Creative UK investment is earmarked in part for technology-led innovation and automation.
Go-to-market
Client acquisition is direct, via free consultation bookings, phone and email enquiries through the company website, supported by published package pricing and FAQs addressing cost, timelines and Clearcast approval. Its designation as a recommended production partner for Sky AdSmart provides an additional referral channel into addressable TV buyers.
Businesses of all sizes across the UK, including start-ups and scale-ups and advertisers new to television, as well as established brands seeking to extend existing campaigns across TV, streaming, social, gaming and digital platforms.
Geography
The company operates from a studio and registered office in Manchester (Swan Buildings, 20 Swan Street, M4 5JW) and markets itself as serving businesses across the UK; a third-party business listing also associates it with a Leeds/Pudsey address. Following the Creative Growth Finance investment, management stated plans to scale operations across the North West, Yorkshire and London.
History
Smart Avenue Media Limited was incorporated in England on 18 April 2023 (company number 14813147) as a private limited company, with registered SIC codes covering video production activities, public relations and communications, advertising agencies and artistic creation. Its registered office is at 20 First Floor, Swan Buildings, 20 Swan Street, Manchester M4 5JW. In October 2025 Creative UK announced an investment into the company from its Creative Growth Finance fund to support regional expansion and hiring.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsCreative UK announced an investment from its Creative Growth Finance fund into Smart Avenue Media, intended to fund recruitment of creative and business development talent, expansion into new UK regions (North West, Yorkshire and London), and technology-led innovation and automation as part of a five-year growth plan. The amount was not disclosed.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Smart Avenue Mediasmartavenuemedia.co.uk · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Smart Avenue Media do?
- UK agency producing TV, audio, social and addressable video advertising end-to-end, from creative brief to Clearcast approval and broadcast.
- Who are Smart Avenue Media's investors?
- Smart Avenue Media's investors include Creative UK.
- Where is Smart Avenue Media headquartered?
- Smart Avenue Media is headquartered in Manchester, GB.