Fundraising FoxSmari Organics
Petaluma, US · Founded 2012 · California corporation
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Founders & leadership
Smari Organics was founded in 2012 by Smari Asmundsson.
SA
Smari AsmundssonFounderSmári Asmundsson spent 15 years in consumer packaged goods, including building Smári Organics, an organic Icelandic skyr brand that reached national distribution through Whole Foods, Target, and Walmart. He previously worked as an advertising photographer and now operates NØRSE CØDE, a plant-based protein brand, with the support of AI agents for operational and marketing tasks.
DS
Douglas StewartExecutive
Board
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Guy SeeseBoard director
Reported raises · per SEC filings
Form D private placements$6.4M disclosed across 4 rounds · 2015–2019
▶$900KraisedMay 2019 · 2 investors · ManufacturingRule 506(c)
▶$900KraisedMay 2019 · 2 investors · Manufacturing
Rule 506(c)Officers, directors & promoters on the filing
- Guy SeeseDirector
- Gregg HartmanDirector
- Smari AsmundssonExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $900K
- Minimum investment
- $5K
- First sale
- Feb 2019
- Incorporated
- Corporation, California
- Federal exemptions
- 06c
▶$2.2MraisedJan 2018 · 6 investors · ManufacturingRule 506(c)
▶$2.2MraisedJan 2018 · 6 investors · Manufacturing
Rule 506(c)Officers, directors & promoters on the filing
- Guy SeeseDirector
- Douglas StewartExecutive Officer
- Smari AsmundssonExecutive Officer, Director
- Offering amount
- $4.1M
- Amount sold
- $2.2M
- Minimum investment
- $5K
- First sale
- Jan 2018
- Incorporated
- Corporation, California
- Federal exemptions
- 06c
▶$2.1MraisedJun 2017 · 5 investors · ManufacturingRule 506(c)
▶$2.1MraisedJun 2017 · 5 investors · Manufacturing
Rule 506(c)Officers, directors & promoters on the filing
- Douglas StewartExecutive Officer, Director
- Smari AdmundssonExecutive Officer, Director
- Guy SeeseDirector
- Offering amount
- $3M
- Amount sold
- $2.1M
- Minimum investment
- $5K
- First sale
- May 2017
- Incorporated
- Corporation, California, 2012
- Federal exemptions
- 06c
▶$1.1MraisedMar 2015 · 1 investors · ManufacturingRule 506(c)
▶$1.1MraisedMar 2015 · 1 investors · Manufacturing
Rule 506(c)Officers, directors & promoters on the filing
- Smari AsmundssonExecutive Officer, Director
- Douglas StewartExecutive Officer, Director
- Guy SeeseDirector
- Offering amount
- $3.8M
- Amount sold
- $1.1M
- Minimum investment
- $5K
- First sale
- Mar 2015
- Incorporated
- Corporation, California, 2012
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- Who founded Smari Organics?
- Smari Organics was founded by Smari Asmundsson in 2012.
- How much funding has Smari Organics raised?
- Smari Organics has disclosed $6.4M raised across 4 rounds.
- Where is Smari Organics headquartered?
- Smari Organics is headquartered in Petaluma, US.