Skippi
Hyderabad, IN · Founded 2021 · 64 employees on LinkedIn · 3 known investors
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Skippi manufactures and distributes natural ice pops (chuskis) made without artificial colors or flavors for the Indian consumer market. The company operates through a franchise and distribution network across 25+ states, selling products through retail outlets and electric freezer bikes.
Also known as Skippi Ice Pops · Skippi Icepops
Founders & leadership
Skippi was founded in 2021 by Ravi Kabra and Anuja Kabra.
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026Skippi is a Hyderabad-based packaged food company that produces natural ice pops (chuskis), positioning itself as India's first ice pop brand. Its products are made with RO water and, according to the company, fruit and vegetable extract-based colours and flavours, without artificial colours, flavours, sweeteners or preservatives, using what it describes as a patented technology. The ice pops are distributed at room temperature in liquid form in tubes and are frozen by the consumer for roughly eight hours before eating.
The product range has expanded beyond ice pops into adjacent snack and dessert categories, including Crazy Corn, namkeen corn sticks and cream rolls, plus lollipops and juices. Ice pop flavours include raspberry, orange, cola, mango twist, bubblegum and lemon, along with Indian flavour variants such as Kala Khatta, rose, jaljeera, imli, chilli guava and aam panna, sold as single-flavour and assorted multi-packs. Manufacturing is carried out at a facility in Shamshabad.
The company sells through an omnichannel model spanning its own website, online marketplaces including Amazon, Flipkart, Snapdeal, Zepto, Swiggy Instamart, BigBasket and Cred, and a distributor and stockist network reaching general and organised retail. It also operates a franchise vertical built around electric freezer bikes for street-level selling.
Founding story
The idea arose after a family member carried ice pops on a trip to India, highlighting the scarcity of hygienic, trusted ice pop brands in the market. Ravi and Anuja Kabra, who had encountered ice pops while living and working in Australia, drew on more than 17 years of combined food and beverage industry experience and conducted primary and secondary research before launching the brand in April 2021 to make teeth-friendly icy treats for their own children and for consumers [6][7].
Business model
Skippi manufactures branded frozen and shelf-stable snack products and sells them through retail distribution, e-commerce marketplaces, quick-commerce platforms and direct-to-consumer sales on its own site, supplemented by a franchise model in which entrepreneurs operate Skippi-branded electric freezer bikes [0][4][5][6].
Revenue comes from product sales, both direct-to-consumer online at MRP/discounted prices and wholesale into a network of super stockists, distributors and retail outlets, with additional franchise-based sales via freezer bikes [0][2][6].
Traction
Products are available in over 20,000 retail outlets across India and on Zepto, Swiggy Instamart, Amazon, BigBasket, Cred and the company's own website. The company claims monthly revenue growth of about 80x since Shark Tank India, from roughly Rs 5-7 lakh to several crore, and reported approximately Rs 2-2.8 crore monthly sales as of May 2022, along with over 20,000 online orders processed after the show [4][5][6].
Latest developments
In June 2025 Skippi announced an extended pre-Series A round of Rs 12 crore (about $1.4 million) led by Dubai-based strategic family offices, to be used for brand building, working capital, product innovation, senior leadership hiring and entry into the Middle East market. The company's site also advertises a forthcoming New Zealand launch [0][4][5].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Skippi describes itself as India's first ice pop brand and the first in the category to be sold on organised retail shelves; press coverage repeats the founders' claim that few brands sold the product in India before its launch [6][7].
Positioning rests on the absence of artificial colours, flavours, sweeteners and preservatives, use of RO water and a patented process, hygiene and quality claims, and nostalgia-driven branding around the traditional chuski; the founders explicitly avoid positioning the product as a health food, framing it as a fun food [6][7].
Technology
The company states its ice pops are made with 100% RO water and natural ingredients using a patented technology, with colours and flavours derived from fruit and vegetable extracts. The format is shelf-stable liquid in tubes that consumers freeze for about eight hours [0][6][7].
Go-to-market
Distribution is built on a super stockist and distributor network (200+ reported by the company) feeding retail outlets across 25+ states, alongside marketplace and quick-commerce listings and the company's own web store. Brand visibility was amplified by the Shark Tank India Season 1 appearance, and the franchise freezer-bike program extends last-mile reach [4][5][6].
Indian consumers, particularly children and families seeking nostalgic frozen treats, reached via general trade retailers, organised retail shelves and online/quick-commerce shoppers [6][7].
Geography
Headquartered in Hyderabad with a manufacturing facility in Shamshabad; distribution spans 25+ Indian states and over 20,000 retail outlets, with roughly 400-500 outlets in Hyderabad alone. The company describes itself as an exporter, flags a forthcoming New Zealand launch on its site, and plans a Middle East presence following its 2025 round [0][4][5][6].
History
Production was halted for about a year around 2020 after losses on production, rentals and distribution coincided with the COVID-19 pandemic. The brand launched in April 2021 and appeared on Shark Tank India Season 1, securing a deal with all six sharks. The company reports subsequent revenue growth of about 40x to roughly Rs 2-2.8 crore monthly by May 2022, a Franchise India small business award in April 2022, an Economic Times award for corporate excellence in June 2022, and the launch of its franchise freezer-bike vertical in August 2022. It raised a seed round in April 2024 and an extended pre-Series A round in June 2025 [4][5][6].
Risks & controversies
The company halted production for a year around 2020 after incurring losses on production, rentals and distribution amid the pandemic. Several growth figures, including the claimed 80x and 40x revenue increases, are company claims reported in press rather than independently verified [5][6].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsCompany stated it plans to establish a presence in the Middle East with support from its new investor.
Rs 12 crore (about $1.4 million) raised, with Rs 10 crore from Dubai-based strategic family offices and Rs 2 crore from angel investors; Bestvantage Investments advised and facilitated the round. Proceeds earmarked for brand building, working capital, product innovation, leadership hiring and Middle East expansion.
$1.4M source ↗
Raised $1.43 million in a seed round from Hyderabad Angels and others.
$1.4M source ↗
Introduced a franchise model selling ice pops from electric bikes fitted with freezers.
Recognised in a small and mid-sized business brand awards program.
Ravi and Anuja Kabra launched the ice pop brand in India, initially with flavours including raspberry, orange, cola, mango twist, bubblegum and lemon.
Secured Rs 1.2 crore from all six sharks (Aman Gupta, Ashneer Grover, Anupam Mittal, Namita Thapar, Vineeta Singh and Peyush Bansal) for an 18% equity stake.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Skippiskippi.in · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Skippi do?
- Indian consumer brand making natural ice pops, corn sticks and cream rolls, sold through 20,000+ retail outlets and e-commerce.
- Who founded Skippi?
- Skippi was founded by Ravi Kabra, Anuja Kabra in 2021.
- Who are Skippi's investors?
- Skippi's investors include Hyderabad Angels.
- Where is Skippi headquartered?
- Skippi is headquartered in Hyderabad, IN.