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Site Bionics
Techstars '23Plug and Play VenturesSan Diego, US · Founded 2023 · Delaware corporation · 6 employees on LinkedIn · 3 known investors
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Site Bionics develops technology to enhance human experience by integrating physical-world tools with technology, allowing users to focus on human interactions. The company operates across multiple domains to improve how people interact with their physical environment.
Also known as Site Bionics, Inc.
Founders & leadership
Investors · 3
How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$170K disclosed across 2 rounds · 2024–2025
▶$150KraisedJun 2025 · 2 investors · Other TechnologyRule 506(b)
- Adam BlairExecutive Officer, Director
- Don GillettExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $150K
- First sale
- May 2025
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
▶$20KraisedMay 2024 · 1 investors · Other TechnologyRule 506(b)
- Don GillettExecutive Officer, Director
- Adam BlairExecutive Officer, Director
- Offering amount
- $400K
- Amount sold
- $20K
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026Site Bionics is a San Diego-based company that builds digital twins of physical retail stores using the cameras retailers already have installed. Its platform measures the complete journey of every person in a space and interprets those journeys in the context of the store, producing data intended to support operational efficiency, customer experience and loss prevention decisions. The company positions digital twin data as the input layer required to apply AI to physical stores.
The product is organized into modules. Retail Bionics covers advanced people counting, store heatmaps, conversion statistics, checkout queue statistics, as-needed 3D scanning and virtual store visits. Security Bionics provides video visualization, incident investigation tools, incident report generation and storage, virtual store monitoring and tiered video access. A Merchandising Upgrade module, described as forthcoming, adds live planogram monitoring, video planogram verification, fixture-level conversion statistics, shopper demographic data and remote VR walk-through. Company descriptions also frame the Retail Bionics Platform as unlocking inventory intelligence, shopper intelligence and store optimization.
The company describes itself around the idea of 'bionic' as the fusion of people and technology, with the stated aim of using technology to handle physical-world tasks so that people can concentrate on human interactions.
Founding story
The company was founded in 2023 by Adam Blair and Don Gillett. Blair, Co-Founder and CEO, previously founded two retail technology startups and has over 20 years of experience commercializing advanced technology. Gillett, Co-Founder and CTO, was head architect of Amazon Go and AWS TwinMaker, spent 26 years at Microsoft as founding head architect of Microsoft Teams, and co-founded Microsoft Research AI.
Business model
Site Bionics sells a software platform to retailers that runs on top of their existing camera and security infrastructure, packaged as modules (Retail Bionics, Security Bionics, and a forthcoming Merchandising Upgrade). Prospective customers are asked to request a demo through the website.
Traction
The company reports a 1-10 person team and is listed at pre-seed stage. It was selected among the 30-plus startups presented at the San Diego Founders Showcase during San Diego Startup Week on October 7, 2025.
Latest developments
A Merchandising Upgrade module covering live planogram monitoring, video planogram verification, fixture-level conversion statistics, shopper demographic data and remote VR walk-through is listed as coming soon. In October 2025 the company was among the startups featured at the San Diego Founders Showcase.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An early-stage, pre-seed company of roughly 1-10 employees that positions its offering as the first truly scalable multi-camera retail insights solution, competing on low-cost, hardware-free deployment using cameras retailers already own.
Deployment without specialized hardware or paid installers - store staff can set up the system in under an hour in three steps - and use of existing security cameras rather than dedicated sensors, combined with a whole-store digital twin that tracks complete shopper journeys rather than isolated counts.
Technology
The core technology is a multi-camera digital twin of a physical store. Deployment is designed to avoid specialized hardware or professional installers: store staff scan the store with a mobile app, connect the platform to the existing security camera system, and then access analytics. The system reconstructs and analyzes complete customer journeys, supports as-needed 3D scanning, virtual store visits and retracing of events before and after an incident. Reported web technologies include React, Azure, Google Cloud, Google Cloud CDN, Wix, Sentry, Lodash, Calendly and Sirvoy.
Go-to-market
Inbound demo requests through the company website and direct contact by phone or email, supported by a LinkedIn presence. The company has also appeared in regional startup ecosystem programming, including the San Diego Founders Showcase during San Diego Startup Week in October 2025.
Physical retailers operating stores with existing security camera systems, including store operations, merchandising and loss-prevention teams.
Geography
Headquartered in San Diego, California, United States, with a listed location at Liberty Station, San Diego.
History
Founded in 2023 and based in San Diego, California, with an address at Liberty Station. The team includes Principal Software Engineer Branton Boehm, previously a principal and senior software developer at Smartsheet and Microsoft, and Senior Advisor and Contributor Arnold Blinn, founder of eShop (acquired by Microsoft), former chief software architect of GoDaddy at its IPO and former CTO of LegalShield. The company remains at the pre-seed stage.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 1
Companies working in the same space as Site Bionics.
Timeline · 1
launches, deals, and filingsSite Bionics was listed among the 30-plus early-stage startups presented at the San Diego Founders Showcase, presented by J.P. Morgan and Mintz, on October 7, 2025.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- Site Bionicssitebionics.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Site Bionics do?
- Site Bionics builds camera-based digital twins of retail stores to deliver shopper, operations and security analytics.
- Who are Site Bionics's investors?
- Site Bionics's investors include Interlock Capital, Techstars, Plug and Play Ventures.
- How much funding has Site Bionics raised?
- Site Bionics has disclosed $170K raised across 2 rounds.
- Where is Site Bionics headquartered?
- Site Bionics is headquartered in San Diego, US.