Singa
7 known investors
Singa provides a karaoke streaming service accessible via computer, mobile devices, and smart TVs, offering a library of karaoke songs including original recordings. Its mobile app also lets users locate nearby karaoke venues and request songs to perform.
Also known as Singa Business Β· Singa Oy
Investors Β· 7
Also in the syndicate Β· 4
Company profile
researched Aug 2026Singa is a Helsinki, Finland-based company that operates a digital karaoke streaming service for both consumers and businesses. The consumer product provides access to a licensed karaoke catalogue through web browsers, iOS and Android mobile apps, computers, Android TV and Apple TV, with features including pitch transposition, optional guide vocals, a song queue, a pop-out player and AirPlay support. The mobile app also lets users locate the nearest Singa-powered karaoke venue and request songs there.
On the business side, Singa Business sells professional karaoke software to bars, karaoke rooms, restaurants, hotels and other hospitality venues, as well as to schools, care homes and other non-profit settings. The product line includes Singa Business Box for karaoke rooms and self-service karaoke (with time and session management, kiosk mode and pre-made playlists), Singa Business Pro for hosted karaoke run from an iPad with a customer-facing song discovery station, Singa Business Lite as a browser-based option, and Singa Booking for online room reservations.
Singa positions its catalogue as the largest licensed karaoke library, and in 2025 introduced Singa Originals, adding original master recordings from artists alongside karaoke versions produced with karaoke producers. The company describes itself as the first karaoke service to partner with a major record label for distribution of original master recordings.
Founding story
Co-founder and CEO Atte Hujanen spent roughly a decade in the karaoke industry running the Karaoke World Championships, his family business, where singers from over 40 countries competed. Observing that karaoke remained reliant on bulky equipment, dated graphics and disc-based content while other entertainment media moved to streaming, he recruited co-founder and CTO Tomi Pajunen and other contacts from the Nordic startup scene to build a digital karaoke streaming service.
Business model
Dual B2C and B2B model: consumer freemium access with a paid Singa Premium subscription (including single-purchase options), and subscription/software sales to hospitality and other venues through Singa Business Box, Pro, Lite and Booking products sold via a sales team.
Consumer subscription revenue from Singa Premium plus one-off purchase options, and recurring commercial licensing/subscription fees from venues using Singa Business products.
Traction
The consumer app reports over 1 million downloads and a 4.4-star App Store rating; company materials cite 2 million registered home singers. More than 1,600 venues are described as Singa-powered on the business site, with 2,000 hospitality venues cited elsewhere. The catalogue is stated at 120,000 songs, up from over 20,000 in 2017 and over 100,000 in 2019. Consumer business grew 111% in 2020.
Latest developments
AirPlay support was added to the consumer apps. Singa Originals launched in 2025, adding original recordings to the catalogue. The company was named No. 10 in the Music category of Fast Company's Most Innovative Companies of 2026.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned as a digital streaming alternative to legacy karaoke hardware and disc-based systems in what the company describes as a $15 billion global karaoke market. Management has characterized mobile-social karaoke apps such as Smule, Yokee and Chang-Ba as adjacent rather than direct competitors, and identifies unlicensed YouTube content as the largest source of karaoke material. The company's business site compares its offering with KaraFun and Lucky Voice.
Distribution of original artist master recordings for karaoke through a partnership with a major record label, alongside licensed karaoke versions from major karaoke producers; a fully digital, hardware-light delivery model spanning consumer devices and venue systems; real-time rendered content; and a single catalogue that follows users from home to Singa-powered venues.
Technology
Streaming karaoke platform with native iOS, Android, web, Apple TV and smart TV clients; lyrics and karaoke content are rendered in real time rather than served as pre-made video, allowing output to be optimized per screen. Features include song transposition, guide vocals, queue management, a pop-out player and AirPlay casting. Business deployments run on iPad or web browser, with Singa Business Box supporting kiosk mode and session management.
Go-to-market
Consumer acquisition through app stores and free-to-paid conversion to Singa Premium; business sales through a direct "talk to sales" motion supported by content marketing including karaoke room design and business guides, white papers, customer case studies and a company blog.
Home singers using mobile, computer and smart TV devices; bars, pubs, nightclubs, karaoke rooms, hotels and other hospitality venues; and non-profit users such as schools, libraries and elderly care homes.
Geography
Headquartered in Finland; the service has been launched in 34 countries. Expansion to Sweden and the UK in 2017; the US, Canada, Australia, Germany, Ireland, Denmark, Norway, the Netherlands and Iceland in 2021; and all EEA countries in 2022.
History
The company was founded by Atte Hujanen and Tomi Pajunen, with sources citing 2013 and 2015 as founding dates and company materials dating operations from 2015. In 2015 it raised a β¬525,000 angel round led by Reaktor Ventures and launched iOS, Android and Windows Phone consumer apps. A web product and a beta of Singa Business followed in 2016. In 2017 it raised a β¬1.75 million seed round, commercially launched Singa Business and expanded to Sweden and the UK. Android TV and Apple TV apps arrived in 2018, Singa Business Lite in 2019, the same year the catalogue passed 100,000 songs. The 2020 Covid-19 pandemic shut down hospitality customers and the company shifted focus to consumer, which grew 111%. Global licensing agreements in 2021 enabled a US launch alongside several other markets, followed by EEA-wide availability in 2022. A rebuilt Singa Business Pro launched in 2023, and Singa Originals, adding original artist recordings, launched in 2025.
Risks & controversies
Venue-side revenue is exposed to hospitality-sector disruption, as demonstrated in 2020 when pandemic closures forced the company into survival mode and a pivot toward consumer. The business depends on music licensing agreements with rights holders, and competes with a large volume of unlicensed karaoke content on free platforms.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 18
launches, deals, and filingsSinga raised β¬3.6 million through Invesdor, reported as an equity crowdfunding round and described by the company as a convertible debt bond for go-to-market expenditure. Investors listed include Invesdor, Lars Ettrup and TK Ventures.
$4.1M source β
Seed round led by Initial Capital with participation from Tamares Holdings, Superhero Capital, Reaktor Ventures and Tekes.
$2M source β
Singa raised a β¬525k ($650k) angel round led by Reaktor Ventures.
$650K source β
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Singasinga.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Singa do?
- Finnish karaoke streaming company offering consumer apps and professional karaoke software for hospitality venues.
- Who are Singa's investors?
- Singa's investors include Initial Capital, Sisu Game Ventures, Superhero Capital.