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Simulacra
New York, US · Founded 2024 · Delaware corporation · 2 known investors
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Simulacra builds causal AI software for consumer research teams at CPG and brand companies, enabling them to run counterfactual scenarios on survey data they've already collected to predict outcomes of strategic changes like pricing or messaging.
Founders & leadership
Simulacra was founded in 2024 by Gerard 'Gerry' Schweitzer.
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Gerard 'Gerry' SchweitzerCo-founder
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Jason CohenFounder & CEOJason Cohen previously founded and led Gastrograph AI for a decade, scaling it to 30 employees and deployments at Fortune 100 companies before its acquisition by NielsenIQ BASES in 2025. He has expertise in sensory science, topological data analysis, and machine learning applications on small datasets.
Investors · 2
Reported raises · per SEC filings
Form D private placements$750K disclosed across 1 round · 2025
▶$750KraisedFeb 2025 · 1 investors · Other TechnologyRule 506(b)
▶$750KraisedFeb 2025 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jason CohenExecutive Officer
- Offering amount
- $2M
- Amount sold
- $750K
- Minimum investment
- $25K
- First sale
- Jan 2025
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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Frequently asked questions
- What does Simulacra do?
- Simulacra builds causal AI software for consumer research teams at CPG and brand companies, enabling them to run counterfactual scenarios on survey data they've already collected to predict outcomes of strategic changes like pricing or messaging.
- Who founded Simulacra?
- Simulacra was founded by Gerard 'Gerry' Schweitzer in 2024.
- Who are Simulacra's investors?
- Simulacra's investors include Bacchus Venture Capital, Icebook Investments Corp..
- How much funding has Simulacra raised?
- Simulacra has disclosed $750K raised across 1 round.
- Where is Simulacra headquartered?
- Simulacra is headquartered in New York, US.