Simplifai Systems
1 known investors
Simplifai builds AI-based traffic control systems that flexibly manage road traffic to reduce congestion and other traffic-related problems. Developed with UK universities and government transport bodies, the technology applies a form of artificial intelligence (originally used for autonomous vehicle navigation) to transport and traffic management.
Also known as Simplifai Systems Limited · Simplifai Systems Ltd.
Founders & leadership
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Investors · 1
Company profile
researched Aug 2026Simplifai Systems Limited is a Huddersfield-based technology company that develops traffic management software using artificial intelligence to control road traffic. The company positions its software as able to control a city's traffic automatically against a range of objectives beyond simply reducing congestion or minimising delay, and as part of integrated 'smart city' transport where different modes of transport are coordinated. The company states its approach is up to 20% more effective than existing traffic management approaches.
The business is registered at the 3M Buckley Innovation Centre, Firth Street, Huddersfield, HD1 3BD, and was incorporated on 29 March 2017 as a private limited company (number 10696351). Its registered activities cover other information technology service activities, other research and experimental development on natural sciences and engineering, and other professional, scientific and technical activities. Third-party company profiling associates the company with the technical fields of traffic management, machine learning and software, and records five patents and one item of literature attributed to it.
Business model
The company makes and supplies traffic management software for road traffic control, offering a downloadable product summary and separate general, press and investor contact channels via its website.
Latest developments
The company's website publishes a news section, including an item titled "The end of congestion?" dated 8 August 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Simplifai positions its traffic management approach as up to 20% more effective than existing approaches, and cites potential UK-wide savings of £3bn annually and thousands of lives saved each year through reduced air pollution.
The company differentiates on the use of novel artificial intelligence methods for automated, objective-driven traffic control, claiming up to 20% greater effectiveness than incumbent traffic management approaches and supporting multiple transport modes within an integrated smart city framework.
Technology
The product applies novel forms of artificial intelligence to the control of road traffic, with the aim of reducing journey times and the environmental impact of traffic. Associated technical fields recorded for the company are traffic management, machine learning and software, with five patents attributed to it.
Go-to-market
Operators and authorities responsible for managing city road traffic and smart-city transport networks.
Geography
Headquartered in Huddersfield, Kirklees, United Kingdom; stated benefit figures reference the UK market.
History
The company was incorporated in England on 29 March 2017 under company number 10696351, with its registered office at the 3M Buckley Innovation Centre in Huddersfield. It remains an active private limited company, with last accounts made up to 31 March 2026 and a confirmation statement dated 26 July 2026.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe company was incorporated as a private limited company with registered office at 3M Buckley Innovation Centre, Firth Street, Huddersfield, HD1 3BD.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureCompanies House · registry record
View on Companies House ↗- Registered name
- SIMPLIFAI SYSTEMS LIMITED
- Company number
- 10696351
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 29 Mar 2017
- Registered office
- 3m Buckley Innovation Centre, Firth Street, Huddersfield, HD1 3BD
- Nature of business (SIC)
- 62090 — Other information technology service activities72190 — Other research and experimental development on natural sciences and engineering74909 — Other professional, scientific and technical activities n.e.c.
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 26 Jul 2026 · next due 9 Aug 2027
Current officers · 1
- Keith Andrew Mccabe — director, appointed 29 Mar 2017
Source: Companies House public register · retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
▸Research sources · 7
primary sources listed
- Simplifai Systemssimplifaisystems.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Simplifai Systems do?
- UK company building AI-based traffic management software intended to cut congestion, journey times and traffic-related pollution.
- Who founded Simplifai Systems?
- Simplifai Systems was founded by Keith.
- Who are Simplifai Systems's investors?
- Simplifai Systems's investors include GC Angels.