Sift Lab
Founded 2015 · 20 employees on LinkedIn · 1 known investors
Sift Lab offers an AI platform with predictive analytics, customer/product segmentation, and an agentic AI agent (Sift Sense) that generates insights and automates audience setup for marketing campaigns across channels like Email, SMS, Meta, Google, and TikTok. It serves retailers, including a retail media solution for supplier collaboration, covering areas such as sales, CRM, marketing, product, and inventory management.
Also known as Sift · Sift Lab
Investors · 1
Company profile
researched Aug 2026Sift Lab develops an AI platform that sits on top of a retailer's existing data and marketing stack to provide predictive analytics, audience segmentation and agentic automation. The product covers business areas including sales, CRM, marketing, product and supplier/inventory management, presented through interactive dashboards, and generates AI-based segments used to target campaigns across channels such as Email, SMS, Meta, Google and TikTok.
Its agent, Sift Sense, combines the company's predictive analytics and audience capabilities with an agentic intelligence layer, answering questions about customers, products and campaigns, suggesting actions, building target groups and automating marketing workflows. A separate Retail Media offering automates monetization of a retailer's first-party data by letting the retailer sell predictive insights to brand partners and by automatically generating predictive audiences for brand campaigns.
Business model
Sift Lab sells a software platform to retailers that layers onto their existing data warehouse and marketing channels; a Retail Media module additionally lets retailer customers monetize first-party data with their suppliers and brand partners.
Traction
Sift Lab states it serves more than 30 of the largest Nordic retailers and cites a customer engagement with Scandinavian design retailer Nordic Nest Group, where its platform is used to support data-driven decisions and revenue growth across CRM, paid channels and product development. It reports an average 200% increase in campaign performance within the first year for customers.
Latest developments
The company highlights the introduction of the Sift Sense AI agent and the official launch of its Retail Media solution for automated first-party data monetization.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as an agentic intelligence layer that accelerates rather than replaces existing BI and cloud data warehouse infrastructure, and states it works with more than 30 of the largest Nordic retailers.
Company-stated differentiators include an AI-native architecture with sub-second predictive intelligence at lower cost than traditional cloud warehousing, integration with existing data and channel infrastructure, an agentic assistant that builds audiences and automates campaigns, transformer-based predictive models, a library of 100+ ready-to-deploy industry use cases, and automated retail media monetization.
Technology
The platform is described as an AI-native intelligence layer with a proprietary architecture the company says delivers sub-second predictive intelligence, 10-100x faster than traditional BI tools and at 1/36th the cost of traditional cloud warehouses. It connects to existing data layers such as Snowflake, BigQuery and Databricks and to marketing channels, unifying customer, product and channel data through a semantic layer. Models include transformer-based recommendation models and clustering algorithms used to predict next-best-action, churn, purchase and offer propensity.
Go-to-market
Direct sales via demo and intro-call requests on the company website, supported by published customer success stories and partner relationships.
Retailers, including Nordic retail groups and D2C brands, and their supplier/brand partners via the retail media offering.
Geography
Focused on the Nordic region, with a customer base described as Nordic retailers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsSift Lab introduced Sift Sense, an agentic intelligence layer combining the company's predictive analytics and audiences to deliver customer, product and campaign insights and to automate audience setup for marketing campaigns.
Sift Lab launched a Retail Media solution intended to automate monetization of retailers' first-party data by enabling them to sell predictive insights and generated audiences to supplier and brand partners.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Sift Labsiftlab.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sift Lab do?
- Sift Lab is an AI platform giving retailers predictive analytics, segmentation and an agentic assistant for marketing.
- Who are Sift Lab's investors?
- Sift Lab's investors include Spintop Ventures.