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Shoppable

500 Global

6 known investors

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Shoppable operates a distributed commerce platform that lets transactions happen outside a retailer's own site. Its patented universal checkout technology can be embedded in paid search, display ads, social media posts, publisher content and mobile apps, serving advertisers, retailers and publishers that want purchases to close where the shopper already is.

AdTechConsumerE-commerce

Founders & leadership

HUHeather Udo
Heather UdoHeather Udo is founder and CEO of Shoppable, which has developed universal checkout technology enabling transactions across advertising, social media, publishing and retail platforms. She holds four U.S. patents related to distributed commerce and has over 15 years of experience in digital commerce and technology scaling.

Investors · 6

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Foxmont Capital Partnerslisted by Foxmont Capital PartnersMakati

How we know: Foxmont Capital Partners's portfolio page · a partner's Signal profile · funding news · Not right? Tell us

Great Oaks Venture Capitallisted by Great Oaks Venture CapitalNew York · $50K – $500K

How we know: greatoaksvc.com · Not right? Tell us

Ignite House of Innovationlisted by Ignite House of InnovationManila · $90K – $180K

How we know: Ignite House of Innovation's portfolio page · funding news · technode.global · Not right? Tell us

SeedstarsreportedGeneva

How we know: forbes.com · Not right? Tell us

Also in the syndicate · 1

Foxmont

Funding

SEC filings, press & company announcements

$3.5M disclosed across 1 of 3 rounds · 2016–2025

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Shoppable do?
Shoppable operates a distributed commerce platform that lets transactions happen outside a retailer's own site. Its patented universal checkout technology can be embedded in paid search, display ads, social media posts, publisher content and mobile apps, serving advertisers, retailers and publishers that want purchases to close where the shopper already is.
Who founded Shoppable?
Shoppable was founded by Heather Udo.
Who are Shoppable's investors?
Shoppable's investors include 500 Global, Foxmont Capital Partners, Great Oaks Venture Capital, Ignite House of Innovation, Seedstars.
How much funding has Shoppable raised?
Shoppable has disclosed $3.5M raised across 1 of its 3 known rounds.