Shoplitlive
3 known investors
Shop LIT Live is a social-media-powered livestream shopping app connecting consumer brands, creators and shoppers.
Also known as Shop LIT Live · Shoplitlive
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026Shop LIT Live (shoplitlive.com) operates a social media-powered shopping app and web platform built around livestream shopping. Viewers can join live shopping events, ask questions, co-stream with hosts, exchange feedback with other viewers, and complete purchases without leaving the app, so that product discovery through checkout is native to the platform. The company positions the format as a combination of online convenience and the social interaction and real-time product information traditionally available only in physical stores.
The platform works with a curated group of experts and creators who present and comment on featured products in a peer-to-peer manner, and it runs a creator program intended to help hosts and brand ambassadors grow their audiences and monetize content. Product assortment is concentrated in beauty, fashion and lifestyle, drawn from emerging brands including Blume, Remilia Hair, Baseblue Cosmetics and Seabedee, with later launches announced for Foreo, NAVY Hair Care and Pursoma in June 2021. The app is distributed on iOS and Android, and the company has maintained a presence on Instagram, Facebook and Twitter under @shoplitlive.
Founding story
CEO Toby Zhang started the company after observing the scale of livestream shopping in China and deciding to bring the model to US consumers and brands. Before founding Shop LIT Live, Zhang was a partner at CRCM Ventures from 2014 to 2020, leading consumer and emerging-technology investments; earlier he was a venture investor at Edison Partners and led a cross-organizational development team at Microsoft that built the first-generation Microsoft Surface. He holds an MBA from The Wharton School at the University of Pennsylvania and a Master's in Engineering from the University of Michigan at Ann Arbor, and was named to the Forbes VC 30 Under 30 list in 2016.
Business model
The company runs a two-sided commerce platform: consumer brands use livestream events on the app to reach and sell to shoppers, while creators serve as show hosts and brand ambassadors. Transactions are completed in-app, and the company offers a creator program supporting audience growth and content monetization.
Traction
As of April 2021, the company reported over 200 brand partnerships and user-base growth of approximately 80% month-over-month since the fall 2020 launch, plus announced launches with Foreo, NAVY Hair Care and Pursoma in June 2021.
Latest developments
In June 2021 the company announced new livestream shopping capabilities within its platform and a series of brand launches, including Foreo on June 17, NAVY Hair Care on June 23 and Pursoma on June 24, 2021.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in US social commerce and livestream shopping, adapting a format already widespread in China to American brands and consumers, with an emphasis on fashion, beauty and lifestyle categories.
Native end-to-end in-app journey from discovery to checkout, interactive features including audience co-streaming with hosts, a curated creator and expert network providing product commentary, and a dedicated creator support program.
Technology
A mobile app for iOS and Android plus a web platform supporting live video streams with interactive features such as in-stream questions, viewer co-streaming, community feedback and native in-app checkout.
Go-to-market
Growth through brand partnerships (more than 200 brands reported as of April 2021) and scheduled brand launch events, a curated network of expert and creator hosts, app-store distribution on iOS and Android, and social media channels on Instagram, Facebook and Twitter.
Digitally oriented consumers shopping for beauty, fashion and lifestyle products; emerging consumer brands in those categories; and content creators seeking brand partnerships and monetization.
Geography
United States-focused; announcements were issued from San Francisco (April 2021) and New York (June 2021).
History
The app launched on both iOS and Android in the fall of 2020, during the COVID-19 pandemic, when in-person shopping was constrained. By April 2021 the company reported more than 200 brand partnerships and user-base growth of 80% month-over-month, and it disclosed a $6 million total seed round led by CRCM Ventures. In June 2021 it announced an expanded set of livestream shopping features together with a pipeline of new brand launches.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsThe company unveiled additional livestream shopping capabilities within its app, covering product discovery through in-app checkout.
The company disclosed a $6 million total seed round led by CRCM Ventures, with participation from Marubeni Ventures, Colopl, Inventures and other investors.
$6M source ↗
The livestream shopping platform launched on both iOS and Android in the fall of 2020.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Shop LIT Live Unveils Livestream Shopping Features to Create Futuristic Online Experienceprnewswire.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Shoplitlive do?
- Shop LIT Live is a social-media-powered livestream shopping app connecting consumer brands, creators and shoppers.
- Who are Shoplitlive's investors?
- Shoplitlive's investors include Colopl Next.