Shop This City Online Inc.
Founded 2018 · 9 employees on LinkedIn · 1 known investors
Shop This City (STC) is a platform that connects local shoppers with curated small businesses and boutiques, helping independent shops reach new customers through site features, shopping events, and social media promotion.
Also known as Shop This City · STC
Investors · 1
Company profile
researched Aug 2026Shop This City (STC) operates a consumer-facing website that lets shoppers search digitally for products and then find them in nearby physical stores. The site states that thousands of products from hundreds of independent retailers are discoverable through the platform, organized around the stores closest to the user, with browsing, search, favourites and personalized recommendations available to registered users.
The platform has two partner-facing tracks: "STC Wholesale" for brands and a store-onboarding program for retailers joining Shop This City. Partner-facing activity described on the site includes shopping events, social media posts and site features that surface participating shops and their brands. Registered shoppers can create accounts with an email address, optionally adding demographic data, approximate location, a profile with photograph, biography, shopping history, favourites and social media links, which may be visible to other users.
Business model
STC positions itself between independent retailers and local shoppers: consumers use the site free to discover products in nearby stores, while stores and brands enter partnerships with STC, including a wholesale channel for brands and a store membership program. The company reports location traffic information to retail partners and may disclose aggregate, non-personally identifying data, such as counts of users entering physical stores, to those partners; it states it does not sell user personal information.
Traction
The company's site states that thousands of products from hundreds of independent retailers are discoverable on the platform. Named partners include the shops SIISTA and Ashia Mode, which describe reach and exposure gains from STC shopping events, social posts and site features.
▸Full profile — market position, technology, go-to-market, geography
Market position
STC presents itself as a local-shopping discovery layer for independent retail, aggregating products from hundreds of independent retailers rather than operating its own stores. Partner testimonials describe it as a way for small curated shops to reach new local shoppers and new demographics.
The offering combines digital search with in-store fulfilment ("Search digitally. Shop locally."), pairing product discovery across many independent retailers with store-level location context, partner promotion through events and social media, and reporting of location traffic and aggregate store-visit data back to retail partners.
Technology
The service is a web platform with an accompanying application. It automatically collects usage data (items viewed, search history, referring sites, IP addresses, session information, request timestamps), cookies for login state, preferences, device identification and analytics, and device data such as browser or client application, language, operating system, application version, device type and ID, manufacturer and model. Third-party service providers support analytics, search optimization, customer support, network transmission, security and location tracking. Personalized recommendations are generated from browsing behaviour and preferences.
Go-to-market
The site markets directly to shoppers with product discovery and to merchants through dedicated "For brands — STC Wholesale" and "For stores — join Shop This City" partnership paths. Partner testimonials cite shopping events, social media posts and site features as the mechanisms used to promote participating businesses.
Local shoppers seeking specific brands or styles available in nearby stores, and, on the supply side, small curated shops, boutiques and independent retailers plus consumer brands seeking wholesale distribution and exposure to new demographics.
Geography
Shop This City processes information in Canada, while its service providers may process data outside Canada, the United States or the European Union. The platform is organized around stores near the shopper. Its privacy practices reference jurisdictions subject to international privacy laws such as the GDPR.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 4
primary sources listed
- Shop This City Online Inc.shopthis.city · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Shop This City Online Inc. do?
- Shop This City is a Canadian platform for discovering products from independent local stores and brands near shoppers.
- Who are Shop This City Online Inc.'s investors?
- Shop This City Online Inc.'s investors include WUTIF Capital.