Shmood
Entrepreneur First '24New York, US · Founded 2024 · 2 known investors
A tool that automatically captures and documents creative work processes without interrupting workflow, helping teams showcase their output and justify compensation.
Also known as shmood.io
Founders & leadership
Shmood was founded in 2024 by Malvika Jain.
Investors · 2
Company profile
researched Aug 2026Shmood is a New York-based early-stage company building a tool that captures creative work as it happens and turns it into documentation of process and time. Its public positioning frames manual documentation and time tracking as necessary but tedious tasks in creative work: they interrupt the flow of the work and frequently fail to record its true value. When documentation is rushed or skipped, the company argues, work goes unrecognised, teams lose context, and practitioners lose the ability to showcase their process and negotiate fair compensation.
The product's stated approach is passive, continuous capture that produces documentation fitting into an existing workflow rather than requiring separate logging steps. Shmood is listed in the Entrepreneurs First portfolio. Its website is currently gated behind a "Get Early Access" call to action and links to adjacent properties and references including a Shmood blog, Shmood docs, "Develop(ing) Narratives," a Womp Labs website, and Carvout, indicating the product is at a pre-launch or limited-access stage.
Traction
No user, revenue, or customer figures are disclosed in the available sources; the website is limited to an early-access waitlist.
Latest developments
As of the sources reviewed, Shmood's website offers early access sign-up only, with no announced general availability, funding round, or partnership.
▸Full profile — market position, technology, go-to-market, geography
Market position
Shmood appears in the Entrepreneurs First portfolio directory alongside other pre-seed and later-stage companies backed by the talent investor.
The stated differentiator is automatic, in-the-background capture of process and time, positioned against manual documentation that interrupts creative work and often understates its value.
Technology
Public materials describe automatic capture of work as it happens, generating documentation of process and time without requiring the user to interrupt their workflow. No technical detail beyond this is disclosed in the available sources.
Go-to-market
The company markets directly through its own website, which collects early-access sign-ups rather than offering general availability, and maintains a blog and documentation site.
Creative workers and creative teams that need to document their process and time in order to demonstrate the value of their output and support compensation discussions.
Geography
Headquartered in New York, United States.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 8
primary sources listed
- Shmoodshmood.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Shmood do?
- Shmood automatically documents creative work processes and time so teams can evidence their output without disrupting workflow.
- Who founded Shmood?
- Shmood was founded by Malvika Jain in 2024.
- Who are Shmood's investors?
- Shmood's investors include Entrepreneur First, Transpose Platform Management.
- Where is Shmood headquartered?
- Shmood is headquartered in New York, US.